Category: Brand Makers

Rohitash Srivastava joins 82.5 Communications as Chief Strategy Officer

Rohitash Srivastava brings two decades of experience as a communication planner, experience strategist, and brand consultant to the role, having worked across advertising agencies, brand consulting, and tech consulting firms.

Rohitash Srivastava joins 82.5 Communications in an internal group movement from Ogilvy India (North), where he led the strategic planning function, shaping strategies for some of India’s most iconic brands, including The Coca-Cola Company’s Sparkling and Hydration portfolio, GSK’s Eno, Dabur India, Perfetti, Mother Dairy and RSPL Group, among others.

Cheil SWA appoints Jitender Dabas as CEO of Cheil X

Jitender Dabas joins from McCann Worldgroup, where he was the Chief Operating Officer and Chief Strategy Officer for India, as well as the Head of Effectiveness for APAC.

Jitender Dabas will additionally assume the duties of group CSO for Cheil SWA.

REA India CEO Dhruv Agarwala to step down

Agarwala co-founded PropTiger in 2011 before REA Group acquired a controlling interest in 2020, following its initial investment in 2017.

Agarwala will remain with the business to support the appointment of his successor and ensure a smooth leadership transition before departing. As per the company, a comprehensive process to appoint a new CEO is underway.

From Fevicol to fine taste: Bharat Puri’s legacy of building iconic brands

Bharat Puri’s professional milestones are impressive, but what sets him apart is his knack for crisis management and intuitive grasp of consumer behaviour. (Image: Pidilite)

As Bharat Puri moves into a non-executive role at Pidilite Industries, Storyboard18 revisits the journey of the brand visionary who shaped household names and led through crises, always with creativity, consumer insights, and courage at the core.

Apoorva Mukhija aka ‘The Rebel Kid’ erases Instagram posts after India’s Got Latent controversy

As the drama unfolded, Mukhija, who was also accused of making an inappropriate remark during the episode, found herself at the center of a media storm.

Social media influencer Apoorva Mukhija, known as The Rebel Kid, stuns her 3 million followers by deleting all content from her Instagram after a major fallout from the India’s Got Latent controversy.

NPCI names Sohini Rajola as Executive Director – Growth

Sohini Rajola will drive the widespread adoption of NPCI's payment solutions. She will lead product enhancement initiatives in alignment with strategic goals and market needs and drive innovative marketing strategies, spearhead business development, and go-to-market plans of the organisation.

Prior to joining NPCI, Sohini Rajola was the Asia Pacific Regional Head at Western Union and served as the Digital Banking Head and Cards Head at Axis Bank before that.