Yukta Raj – Page 48 – storyboard18

HUL separates its Ice Cream business; mode of separation to be decided by end of 2024

Ice Cream is a high-growth category that needs significant investments to realise its full potential.

The Board’s decision to separate is in line with the recommendation made by the Independent Committee following a comprehensive review of the Business.

Piracy paces up in India! India’s piracy economy stood Rs 224 billion in 2023, reveals EY-IAMAI Report

76% of those who accessed pirated content belonged to the 19-to-34-year age group

On an average, Indians spend nine hours weekly, consuming pirated content out of which 38% of the time is spent watching OTT content and 22% is spent watching films.

Volkswagen’s China CMO Jochen Sengpiehl deported after drug allegations amidst market challenges

In the third quarter, Volkswagen's deliveries to China, the world's largest car market, dropped by 15%, totaling 7,11,500 vehicles.

Volkswagen is currently conducting an internal review of the situation. This incident has occurred amidst Volkswagen’s challenges in the Chinese market, where demand for its core passenger car brand has weakened.

BSNL unveils new logo; company to deploy 5G services soon

The seven new services represents BSNL’s renewed focus on delivering secure, affordable and reliable connectivity to every corner of Bharat

BSNL will soon deploy its 5G services. The company has successfully conducted trials of 5G RAN and core in both the 3.6 GHz and 700 MHz bands.

Comscore partners with IAMAI to launch report on India’s CTV landscape

Advertisers would be willing to pay a premium, only if results are delivered. If CPMs keep gaining momentum without a proportional return, it’s only natural for brands to go back to platforms that offer more certainty. YouTube and Meta may lack the big screen appeal, but they do offer data, scale and attribution.

The CTV study will provide an extensive overview of the market including India’s CTV consumer profile and behavior, advertising impact and opportunities, market trends, challenges and forecasts.

Google improves ad performance for travelers; expands Travel Feeds in Search Ads

Google Ads also has opt-out options at both the account and individual campaign levels to ensure flexibility.

With Travel Feeds in Search Ads, all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images.

“If you won’t follow AMG, you will say OMG,” says Prof Chetan Solanki

"99% people don't understand the whole idea of sustainability"

Prof Solanki believes in the three step approach – AMG, which he explains as avoid, minimize and generate.

H&M India appoints Helena Kuylenstierna as Director for H&M India

Kuylenstierna started her career with the company in 2001

Previously, she has been the Global Managing Director for Kidswear at H&M.

ZEE5’s Archana Anand steps down as CBO

Anand played a crucial role in launching ZEE5 in India and expanding its presence internationally

Anand has decided to step down to focus on personal goals nearly after a decade of accomplishments.

TRAI releases consultation paper for ground-based broadcasters; seeks comments from stakeholders

One of TRAI's primary objectives is to create a fair and equitable environment for all stakeholders in the telecom sector, and audits help ensure that all players are operating under the same rules and regulations.

As per TRAI, the consultation paper may be accessed on TRAI’s website. Additionally, written comments on the consultation paper are invited from the stakeholders by November 15,2024 while counter comments can be submitted by November 29,2024.