Yukta Raj – Page 28 – storyboard18

Aditya Birla Finance and Glas Trust seek removal of resolution professional in Byju’s insolvency case

Bjyu's used to be India's leading online education platform, which valued around $22 billion at its peak. But, the company found itself in trouble with the law and central agencies because of subdued demand and irregularities in foreign investments.

The applications were filed on Monday, and the NCLT bench, comprising Judicial Member K. Biswal and Technical Member Manoj Kumar Dubey, has scheduled the pleas for hearing next week.

Diverse offerings boost festive sales for E-comm platforms- Know more

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

Walmart-backed Flipkart has claimed to have recorded an overall 7.2 billion visits including 282 million unique visitors while Amazon witnessed 140 crore customer visits with over 85% from non-metro cities.

Dell Laptops continues to be the most desirable brand for fourth year, reveals TRA’s Most Desired Brands Report 2024

Tata Safari was the only new brand that made it into the top 100 (Representative Image: Taras Shypka via Unsplash)

FMCG dominated as the top super-category with 155 brands represented, followed by Food & Beverage with 119 brands, Automobile with 106 brands and Personal Accessories with 72 brands.

Bombay HC grants interim relief to Skechers in trademark infringement case

The plaintiffs in the case include Skechers USA, Inc. and its Indian distribution partner, which holds the trademark rights for 'SKECHERS'.

The court’s ruling comes amid claims that certain defendants were distributing counterfeit goods bearing the ‘SKECHERS’ trademark and artistic designs, which could damage the brand’s reputation and goodwill.

Industry leaders discuss India’s road ahead to become net zero by 2030 at Power of Purpose event

India spends 0.6 per cent of its GDP on research and development, which is lower than what most of the industrialised country spend

Apart from the ecological angle, the panellists also discussed inclusion and gender diversity, as well as the steps needed to make India a developed economy.

Sustainability by design is a strong pillar for Diageo, says Ruchira Jaitly

"Walkers & Co. is one such example as it celebrates individuals who are boundary pushers, who pushes for social impact while asserting their identity, who are working for collective progress," she said.

At Storyboard18’s Power of Purpose event, Jaitly said that a purposeful brand drives better engagement irrespective of categories.

Quick commerce emerges as the key channel for sponsor product ads, reveals mFilterIt’s report

The festive sales period also highlighted the importance of maintaining high availability, especially on quick commerce platforms where immediacy is critical.

Festive season saw a trend towards premium pricing on quick commerce platforms, where chocolate products commanded higher average selling prices

Gulf Oil appoints Abhijit Kulkarni as Chief Commercial Officer

Kulkarni holds an MBA from Symbiosis Institute of Business Management (SIBM) and a Bachelor of Engineering from Government College of Engineering, Pune (COEP)

Kulkarni will report directly to Ravi Chawla, Managing Director & CEO of Gulf Oil Lubricants India Ltd.

TRAI intensifies crackdown on spam calls and fraudulent messaging

The Central Government will now review TRAI’s recommendations before finalising the regulations under the Telecommunications Act, 2023.

TRAI mandated the whitelisting of URLs, APKs, and OTT links in messages, allowing only safe and approved links to reach consumers

Rediffusion appoints Rishu Verma as Senior VP and CEO for Konjo

His last assignment was in dentsu Malaysia where he was working as an Integrated Client Partner for two of their top 5 businesses namely, Toyota and Telekom Malaysia

Verma will be based in Mumbai looking after some of the agency’s existing set of businesses along with spearheading Konjo by offering strategic insights and brand assistance to Indian startups and businesses aiming to advance to the next level.