Author: Sakina Kheriwala

Government enforces uniform code for ethical marketing of medical devices

The Supreme Court on Wednesday closed contempt proceedings against Indian Medical Association (IMA) President R V Asokan following his unconditional apology for remarks made against the apex court in April 2024.

DoP curbs unethical practices with new guidelines for medical device promotions, mandating transparency and strict adherence to regulatory approval.

Luxury brands embrace India’s rich heritage with exclusive collections

Responding to these nuances, brands are increasingly introducing limited-edition products inspired by and often exclusive to India, signalling a strategic pivot to capture the hearts of India's affluent shoppers. From Left to Right: Ayushmann Khurrana for Bulgari (Image source: Mashable India), Ananya Pandey for Jimmy Choo (Image source: Vogue India), Priyanka Chopra Jonas for Bulgari (Image source: Vogue India)

As India emerges as a key player in the luxury market, major global brands adapt their strategies to cater uniquely to the Indian consumer, launching exclusive collections that intertwine local culture with international allure.

Whiteline Group introduces “Tinder Leave” for employees seeking love

The company's generous offer includes six months of free access to Tinder Platinum or Tinder Gold, premium versions of the popular dating app that provide enhanced features to boost users' chances of finding a match. (Image source: Tinder)

Bangkok-based marketing agency rolls out paid dating leave, offering employees premium Tinder subscriptions to boost work-life balance.

GCPL boss Sudhir Sitapati crowdsources views on which GoodKnight ad to run

Under the leadership of CEO Sudhir Sitapati, the company is deliberating between two distinct creative directions for their flagship product, the GoodKnight Liquid Vapouriser. (Left to Right): Sudhir Sitapati (Image Source: LinkedIn), Godrej Consumer Products Limited (Image Source: Google Play)

In an innovative marketing twist, GCPL MD and CEO Sudhir Sitapati turns to social media to crowdsource opinions on which GoodKnight advertisement to air, featuring a cutting-edge product.

Telegram CEO Pavel Durov defends platform amid legal challenges

Telegram maintains that it answered all of eSafety's queries last year and insists that the penalty, based solely on response timing, is both unfair and disproportionate.

In his first public remarks since his arrest, Telegram founder Pavel Durov confronts charges related to illicit content on his messaging app, criticizing the legal approach against tech executives and pledging improvements to content moderation.

Virat Kohli leads as top taxpayer among Indian sportspersons

Virat Kohli took the top spot due to his high ranking in parameters such as likeability, popularity, and consumer interest

The former Indian cricket captain paid Rs 66 crore in taxes for the 2023-24 financial year, topping the list of Indian athletes.

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Pernod Ricard to sell Imperial Blue in shift towards premium brands

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

French Spirits Giant, Pernod Ricard, plans to divest from its popular Imperial Blue whisky brand in India, focusing on upscale labels like Glenlivet and Chivas Regal.