Author: Sakina Kheriwala

Starbucks empty promises of recycling? US investigation reveals the truth

Although cups bear the recycling symbol, only about 9% of MRFs can handle Starbucks’ No. 5 polypropylene cups at all, and few buyers exist for this particular plastic feedstock.

A recent probe reveals that most plastic cups from Starbucks, despite eco-friendly claims, aren’t being recycled—but rather incinerated, sent to landfills, or processed at waste transfer stations.

Mondelez International eyes US chocolate maker Hershey in potential $50 billion deal

Mondelez, known for products like Oreo cookies, Ritz crackers, and Toblerone chocolates, is keen on expanding its footprint in the chocolate, biscuits, and baked snacks markets.

The move would create a food powerhouse with a combined revenue of nearly $50 billion, consolidating Mondelez’s diverse portfolio with Hershey’s iconic chocolate and candy brands.

Gen Z leads consumer spending in India’s youthful market: Dentsu-PhonePe Report

The millennial and Gen Z cohorts, in particular, are influencing market dynamics, creating a highly tech-savvy and trend-driven environment.

India’s demographic diversity is reshaping the consumer landscape, with Gen Z driving trends in food, beverages, and retail, while Gen X focuses on financial services, healthcare, and agriculture, according to a new report by Dentsu and PhonePe.

Perplexity AI expands publisher partnerships, offers ad revenue to media brands

Since the program's public launch in July, Perplexity has received considerable interest from publishers worldwide, with more than 100 reaching out to learn about the potential benefits of the initiative.

The growing network includes partners from the UK, Japan, Spain, and Latin America, enhancing global reach and content diversity.

93% Gen Z fans consume sports via a digital channel: Deloitte-Google Report

Gen Z spends more time per week on sports content than any other generation, with 34% reporting increased engagement over the last two years, according to the report.

46% Gen Z fans engage frequently with sports during the off-season, compared to a significant drop among Millennials and Gen X that comprise 40% and 37%, respectively.

Mahindra & Mahindra in talks with IndiGo to resolve trademark dispute over ‘6e’

IndiGo, which uses "6e" as its airline designator code, has filed a lawsuit against M&M, alleging trademark infringement and seeking relief from the court's intellectual property division.

Automaker Mahindra claims its ‘BE 6e’ electric SUV branding differs fundamentally from IndiGo’s ‘6E’ airline designator, aiming to eliminate confusion.

Brain rot: Oxford’s 2024 ‘word of the year’ that’s got us all scrambling

Brain rot is what happens when your brain feels like mush after endless scrolling through TikTok videos, viral memes, and the kind of content that doesn't even pretend to challenge your mind. (Image source: Unsplash)

From TikTok memes to viral nonsense, the term ‘brain rot’ has come to define our collective struggle with mind-numbing online content. Here’s what it means and why it’s taking over.