Priyanka Nair – Page 36

Digital Marketing Mavericks: How Kinnect is connecting the dots for brands in the VUCA world

Chandni Shah, COO, Kinnect & Rohan Mehta, CEO, Kinnect

The agency’s CXOs Rohan Mehta and Chandni Shah talk about being a part of a global ad network, practices that will shape the marketing ecosystem, and their dream board.

How Enormous Brands is adding glam to ads, from noise-cancelling windows to lighting products

AIS Windows had reached out to Enormous Brands to participate in its creative pitch. Khazanchi politely refused the request because his agency doesn't actively go for pitch meetings. Here’s why. “We don't usually go for pitches because it short-changes the clients who actually pay you for your time. Pitches short-change the strategy in favour of shortcut ideas," he explains.(Stills from AIS Windows' latest ad)

Ashish Khazanchi, managing partner of independent creative agency Enormous Brands, shares his agency’s secret creative sauce. He believes ads that are simple at heart and that stand out in the crowd always work.

Startups, breweries, and creativity: Bengaluru’s bopping to a new buzz

In August 2022, Karnataka Chief Minister Basavaraj Bommai directed officials to identify a suitable place in the city to put up a Unicorn logo. The startup capital of India has the highest number of unicorns in the country. Per media reports, of the 53 Indian startups that became unicorns in 2021-22, 19 are in Bengaluru.

There’s a new energy in the cool climes of unicorn country, which is bustling with new opportunities, especially in the creative business.

NIVEA India’s marketing director Ajay Simha moves on

Prior to this, Simha worked with Beiersdorf NIVEA's parent company as regional marketing manager in the UAE for more than five years.

This was Simha’s second stint with NIVEA.

Hyundai Motor India promotes Tarun Garg to COO

The company also elevates Gopala Krishnan CS to chief manufacturing officer.

Why advertising veteran Meenakshi Menon thinks 2022 was the year of loss

The account will be handled out of the agency’s Mumbai office.(Representational image by Jon Tyson via Unsplash)

Meenakshi Menon shares an unfiltered review of 2022 – ‘a year of loss’. However, she is optimistic about 2023.

The D-Gang: A satire by Cartwheel’s D. Ramakrishna on Indian advertising

Representational image by Markus Spiske via Unsplash

From viral video to virus, Ramki, as he’s popularly known, gives us an inside view of conversations in adland in 2022.

Ather Energy brings former Samsung exec Pranesh Urs on board as VP, marketing

Ather's reported advertisement expenses went rapidly northward to Rs 203.8 Cr in FY23 from Rs 45.5 crore in the preceding financial year.

At Ather, he will take charge of all brand and marketing initiatives, including brand, media, consumer insights, creative, and community.

DDB Mudra’s creative head Pallavi Chakravarti resigns

Pallavi Chakravarti was responsible for driving DDB Mudra’s creative offerings.

Chakravarti confirmed the news to Storyboard18. However, she didn’t comment on her next move.

ShareChat’s chief commercial officer Ajit Varghese steps down

He would also be looking at developing the long-term vision and defining the strategic direction of the sales organization in his new role, said an official statement from the television network. Varghese would be reporting to K Madhavan, president and country manager, Disney Star

Prior to this, Ajit Varghese was the global president of WPP-owned media agency Wavemaker.