Kashmeera Sambamurthy – Page 416

Bookstrapping Review: The Crimson Spring by Navtej Sarna

In The Crimson Spring, when Navtej Sarna writes about fights, he becomes a warrior. When he writes about temples, he becomes a believer. And when he writes about love, he becomes a poet. (Image: Amazon)

Navtej Sarna’s The Crimson Spring leaves you wondering what could possibly motivate the atrocities inflicted by Dyer and Dwyer. Bookstrapping Rating: 3.5 stars.

Interview with Pepsico India’s Vineet Sharma

Vineet Sharma, category director- Mountain Dew, Pepsico India

Vineet Sharma, category director- Mountain Dew, Pepsico India, speaks on the brand’s new take on Darr Ke Aage Jeet Hai campaign.

Anil Viswanathan shares Mondelez India’s festive season plans

Anil Viswanathan, Vice President - Marketing, Mondelez India

Anil Viswanathan, VP-marketing of Mondelez India, speaks to Storyboard18’s Shibani Gharat on how they are extending their generosity platform to the whole of the festive season and more.

EXCLUSIVE: What moves India has the potential to shape the world, says YouTube’s Ajay Vidyasagar

"No creator says that I want to be a short-form creator or a long-form creator. They want to be storytellers and they want to express themselves and tell their stories in different forms," says Vidyasagar.

Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships, on Shorts’ story in India and more.

Why is Bollywood failing to take off despite the marketing blitz?

The survey respondents comprised a mix of 41 percent GenZ along with 59 percent Millennial and GenX audiences. (Representational image via Unsplash)

Bollywood has spent close to Rs500 crore on marketing films this year but none of it has helped ticket sales pick up at the box office. Experts blame content.

In conversation with Kia India’s Hardeep Singh Brar

Hardeep Singh Brar, VP & Head of Sales & Marketing

Storyboard18’s Shibani Gharat talks to Hardeep Singh Brar, VP & head of marketing & sales, Kia India, ahead of the festive season to understand the brand’s marketing strategies and more.

Quick Take: Think marketing, don’t think celebs!

At the World Cup in 1970, Pelé was crowned 'Player of the Tournament' while wearing PUMA King boots. (Source: Puma Catch-up, Puma's employee magazine)

How to level up the celebrity-led marketing game in an influencer age.

Meet Sai Ganesh – the marketer who turned full-time quizmaster

Sai Ganesh, former head of brand, Dunzo

Dunzo’s former head of brand, Sai Ganesh, shares how he is trying to make quizzes cooler, why he paused his marketing journey, and more.

Exclusive: This is us just getting out of the gates: HCLTech’s Jill Kouri

Jill Kouri, global chief marketing officer, HCL Technologies

Jill Kouri, Chief Marketing Officer, HCLTech, talks about the new brand identity and logo, what it signifies and more

Simply Speaking: Social identity, conformance and acceptance

As a part of limited trial, until March, the see through bottles will be on sale across eight Tesco Express locations in the UK. (Representational image: Philip Myrtorp via Unsplash)

All-Powerful brands can create social norms for their acceptance and inject themselves into cultural codes that enhance their centrality.