Author: Indrani Bose

JioCinema cements its position as the largest OTT service; enters into a multi-year partnership with NCBU

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

This partnership leverages JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand and NBCU’s portfolio.

Future Generali India Life Insurance Company Ltd appoints Geetanjali Chugh Kothari as Chief Marketing Officer

In her new role as the CMO, Chugh will report to Bruce de Broize, Managing Director & CEO, of Future Generali India Life Insurance, and will be based in the head office in Mumbai.

Prior to joining Future Generali, Chugh held the position of Head of Marketing and Corporate Communication at Bharti AXA Life Insurance. Her prior experience includes working for Future Group, HT Media, and Mudra Max.

Batman and Harry Potter – Fossil collections highlight Fossil’s creative innovation as a global brand

Johnson Verghese shared that technology and innovation will continue to be one of the central pillars of Fossil's marketing approach, and Fossil is also focusing on including new styles based on youth trends and preferences for the younger audience.

Fossil actively curates products that match the various modern trends and styles popular among consumers. This combination of variety and creative design has helped Fossil become one of the leading brands in the fashion watches and accessories segment of the Indian market.

Poker Sports League set for big leap in season 5 with enhanced business model, JioCinema partnership

The Supreme Court recently stayed the Karnataka High Court's judgment that had quashed the GST department's show-cause notice to Gameskraft in May 2023. (Representative image by Michał Parzuchowski via Unsplash)

The shift to a land-based venue and a larger prize pool are the other major developments in the poker league’s new season.

7 in 10 brands cannot remember the last time a brand did anything that excited them: Wunderman Thompson

As per the FICCI – EY report, digital media in India has overtaken television to become the largest segment within the M&E sector, contributing an unprecedented 32% to the overall revenues.(Representative Image: Alexander Shatov via Unsplash)

Wunderman Thompson’s latest research ‘The Age of Re-Enchantment’ finds 65% of consumers want brands to wow them, outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world.

Ashish Bhasin launches The Bhasin Consulting Group

Ashish Bhasin has had the opportunity to successfully lead a team of 14000 people across 18 countries, in diverse businesses and to drive organic growth as well as successfully complete 24 acquisitions across India and APAC.

In the initial phase the Consulting and Mentorship will be targeted towards select growth oriented young companies operating in the Advertising, Marketing Services, Digital and Media space, across geographies.