Author: Imran Fazal

ASCI to stay ahead in tech curve, will increase focus on financial sector: ASCI Chairman

Sinha has worn many hats in a career spanning over three decades. He has been a nuclear design engineer, a banker, a strategy and marketing head for media and internet companies, and an advertising strategist.

Sinha discussed in-depth about growth of ASCI, challenges, technological advancement and role of the self regulatory body in consultative process. Storyboard18 was first to report about Partha Sinha’s appointment as the new ASCI Chairman.

EXCLUSIVE: Cuffe Parade residents write to BMC, oppose illegal and digital hoardings

BMC's newly drafted and revised OOH advertising policy seems to have attracted mixed feedback from the advertising industry and has sparked discussions over the ambiguities of the guidelines.

Rahul Narwekar, Maharashtra Legislative Assembly Speaker told Storyboard18 that the government is very focused on keeping Mumbai away from illegal hoardings

SEBI regulates policy around social media influencers in India

By requiring finfluencers to register with SEBI and follow specific guidelines, the regulator is establishing a standard for accountability and expertise in the sector, according to market experts. This move ensures that mutual fund houses, research analysts, registered investment advisors, and stockbrokers do not partner with finfluencers. However, a small exception has been made for investor education initiatives from such partnerships. (Representational image via Unsplash)

No person regulated by SEBI, nor their agents, may have any direct or indirect association with anyone who provides advice or recommendations, directly or indirectly, related to a security or securities.

Implement UP like Social Media Policy in Maharashtra, other states: Influencers

The Ministry of Electronics and Information Technology urged social media platforms to take proactive measures against hoax bomb threats and emphasized the need for clearer takedown actions.

Influencers will take on various roles, including brand ambassadorships, sponsored posts, guest contributions, content collaborations, themed and hashtag campaigns, shoutouts, reviews, and event promotions.

‘Not worried of Shein entering Indian market’, says CEO of Brand Studio Lifestyle

Brand Studio Lifestyle, which operates Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, has expanded its offline presence with Highlander and Tokyo Talkies.

The house of fashion brands, which operates brands like Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, is aggressively adopting an omnichannel approach.