Publicis, GroupM and IPG participated in the pitch, according to industry sources.
Author: Imran Fazal
MIB issues advisory to OTT platforms: Crackdown on glamorization of drug use
The advisory comes as a Parliamentary Committee prepares to meet with several stakeholders on December 20 to discuss OTT content.
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Brand strategists are optimistic about the sport’s expanding appeal, reaching both tier I cities and rural pockets of the country.
ED action linked to third parties, fully co-operating with probe agencies: Dentsu India
The ED issued a press release stating that Suumaya group’s listed entities engaged in transactions totalling Rs 5,000 crore, with merely 10% being legitimate.
Warner Bros. Discovery splits linear business, restructures for future challenges
The company announced through its board of directors, the implementation of reorganization plans intending to boost its strategic capabilities and offer shareholders enhanced value.
Parliamentary Committee’s OTT Meet: Will it hinder MIB’s effort to make India a global content hub?
Three industry bodies- Central Board of Film Certification (CBFC), the Indian Motion Picture Producers’ Association (IMPPA), and the Motion Picture Association (MPA) will meet Parliamentary Committee on November 20.
Gukesh D crowned World Chess Champion, now eyeing global brands
Experts indicate that brands from Edtech, Banks, Fintech, IT companies will make a beeline to sign the youngest world chess champion.
‘Light regulations’ for Radio industry will drive innovative content: Govt
The government plans to roll out digital FM radio broadcasting in 13 major cities, marking a key step toward modernizing the sector.
Govt intensifies surveillance on Chinese companies masquerading as RMG operators
Chinese apps and websites are under the govt’s scanner over money laundering suspicions, posing a potential threat to national security and contributing to gambling addiction among citizens.
From Pushpa swag to IPL drip, India’s growing craze for merchandise
Experts estimate L&M sales in India at approximately $2 billion this year, compared to $356 billion globally. L&M industry grew by 4.6% in 2023 and is projected to maintain a healthy CAGR of 4.5% through to 2032.