Akanksha Nagar – Page 43

Zepto likely to move headquarters from Mumbai to Bengaluru; to save up to Rs 50 lakh in rent

Jarvis helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

The move will cost Zepto around Rs 4 crore. Also, the quick-commerce company will bear relocation expenses for employees willing to relocate.

Marico expects digital-first portfolio to close FY25 at Rs 600 crore; Q1 FY25 ad spends at Rs 240 crore

Marico spent Rs 293 crore on advertisement in Q3 FY25

The FMCG major closed Q1FY25 at Rs 2,643 crore in revenue and volume growth of 4% in the domestic business. Saugata Gupta, MD & CEO, expects to sustain the improving trajectory based on increasing penetration and growth revived in traditional trade.

Creatives cross with clients for scraping their ideas

The commoditisation of creative work and viewing ad agencies only from the 'transactional' point of view has drastically reduced the average length of a client-agency relationship. (Image: ckturistando via Unsplash)

Brands need to think of the agency / creative partner as collaborators rather than service providers or vendors that are meant to be squeezed.

Neeraj Vyas to leave Sony Pictures Networks India

Neeraj Vyas has been instrumental in shaping several key businesses at SPNI, including the flagship General Entertainment Channels (GECs), Sony Entertainment Television, Sony SAB, Sony PAL, and the Hindi movies cluster.

Vyas, Business Head—Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, will be leaving the company effective August 31, 2024.

ADIF challenges Google’s dominance in online advertising; files complaint with CCI

By launching stores in India, Google aims to replicate Apple's retail strategy

The complaint by the Alliance of Digital India Foundation highlights how Google imposes unfair conditions on advertisers in the realm of online search advertising, through its ad policies. Also addresses Google’s practices regarding YouTube ad inventory.

Bisk Farm secures injunction against Parle Biscuits in trademark dispute

Bisk Farm adopted the mark 'Top Gold' for one of its biscuits in 2005 and secured statutory protection through trademark and copyright registrations. Recently, it was noticed that Parle Products launched a new product in the same category under the name 'Top Gold Star'.

Parle Products has purported to infringe the registered mark of Bisk Farm ‘Top Gold’ by way of malafide adoption of ‘Top Gold Star’. The Court passed a stay order restraining Parle from selling and marketing their product under a similar brand name until August 27, 2024.

US govt sues TikTok over child privacy violations

TikTok Live is intended for content creators to interact with their audience in real-time, but the platform’s safety measures have been criticized for being insufficient.

The civil lawsuit is against TikTok owner ByteDance and its affiliates for violations of the Children’s Online Privacy Protection Act. In 2019, the US government sued Musical.ly (also owned by ByteDance) for similar violations.

Telcos fear TRAI’s new quality norms to raise costs, compliance burden

All Access Providers have been directed to comply with these directives and submit regular updates on the actions taken on the 1st and 16th of every month.

On August 2, TRAI released revised Standards of Quality (QoS) of service for access and broadband services which included penalties on telcos and network performance disclosures. The rules will come into effect from October 1.

Broadcasting Bill draft leaves industry divided; concerns raised over censorship, excessive regulation

High-cost OTT content volumes fell 12% in 2024, FICCI 2025 report says.

With multiple layers of stringency, the second draft proposes to regulate broadcasters, OTTs, and content creators under one umbrella of rules, who are liable for heavy penalties in case of violation.

Broadcast Bill draft emphasises methodology for audience measurement; promotes multiple agencies

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

The second draft of the Broadcast Bill contains a proposal similar to the one mentioned in the first draft, which is about establishing a framework for audience measurement and the sale of ratings data. Industry urges Ministry to instead focus on working on one robust agency.