Author: Akanksha Nagar

BREAKING: SC directs MIB to file affidavit within three weeks with recommendations on SDC

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

The Supreme Court on July 9 highlighted that the intention (via self-declaration certificate) is only to focus on particular sectors and particular aspects, and whatever is extraneous and somehow is being interpreted otherwise shall be clarified.

Look beyond vanity metric to make most of print ads: Rajiv Gopinath of Publicis Media Services

While disruptive print innovations could serve as a means to stand out amidst the clutter, innovation alone may not suffice. The innovation needs to be actionable, says Rajiv Gopinath, Chief Solutions Officer, Publicis Media Services.

While much of the conversation on attention has been centred on digital advertising, Rajiv Gopinath, Chief Solutions Officer, Publicis Media Services, talks about how the concept of attention in print media has received less attention. He sheds light on the effectiveness of various ad placements in print, based on his analysis.

TRAI puts NCF under forbearance; Watching dish and cable TV may become cheaper

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

TRAI notifies amendments to the regulatory framework for Broadcasting and Cable Services. The authority has released recommendations on Listing of TV channels in Electronic Programme Guide and Upgradation of DD Free Dish platform to an Addressable System.

Delhi HC mandates suspension of accounts infringing Razorpay’s trademarks

Razorpay recently filed a lawsuit against unknown individuals who were misrepresenting themselves as recruiters from the company, offering part-time jobs for extra income against deposits and other false promises. These scams were being perpetrated through platforms such as WhatsApp, Facebook, and Telegram.

Razorpay prohibits unauthorised usage of the company’s trademark and has secured John Doe Order from Delhi HC to combat fraud and enhance customer protection.

FSSAI mandates salt, sugar, and fat labelling on packages in bold, bigger font

The draft notification by FSSAI for the said amendment would now be put in the public domain for inviting suggestions and objections. (Image source: Unsplash)

The Food Safety and Standards Authority of India (FSSAI) has approved the new proposal that requires packaged food items to display nutritional information such as total sugar, salt, and saturated fat in bold letters and larger font sizes on their labels.

Govt urges auto firms to onboard on ‘right to repair portal’

Sectors under the portal include automobile equipment, farming equipment, mobiles, electronic/display data storage components, and consumer durables.

The meeting of Department of Consumer Affairs with automobile associations and firms concluded with the consensus of onboarding the portal- which provides consumers with easy access to information for repairing their products and enabling them to reuse them.

‘Normal’ for big clients to call for media pitches before festive season?

Storyboard18 is the first one to break the news of two auto majors, Hero MotoCorp and Tata Motors, calling for a media pitch. Each of the mandates is above Rs 500 crore.

At a time when most companies are presumably planning their festive media strategy, two big automakers, Hero Motocorp and Tata Motors, are in the midst of media pitches. How crucial is the timing of pitching especially when it concerns the festive season?