Akanksha Nagar – Page 42

IBDF requests MIB to extend compliance period by 45 days for ‘self-declaration certificate’

A research report titled The Effectiveness of Tobacco Disclaimers on OTT Content Services by Koan Advisory Group, published in May 2023, found that OTT content does not significantly influence smoking habits in India.

In its letter to MIB, dated 7th June, Indian Broadcasting & Digital Foundation highlighted overarching impact on all the stakeholders. It added any such immediate transition without industry readiness can severely impact the entire M&E sector including the consumers and in turn adversely affect the economy of the country.

Noise has written the playbook for a profitable bootstrapped business: Gaurav Khatri

"The most common challenge when you don't come from a background of tech, is probably hiring the right talent and also getting the right partners who work for you," says Khatri.

The Co-Founder of Noise, Gaurav Khatri, discusses how the company plans to grow by elevating the in-person experience by strengthening its offline presence this year. Additionally, it plans to enhance its Make in India initiatives and bolster domestic production.

AWWG announces strategic partnership with G-III Apparel Group

G-III will help AWWG grow in the North American market, whilst at the latter will leverage G-III's local expertise and knowledge of the European and Indian markets.

Under this partnership with G-III Apparel Group, AWWG will also become the Agent for DKNY, Donna Karan and Karl Lagerfeld across Spain and Portugal. Also, G-III plans to leverage AWWG’s notable presence in India to expand its key brands in the market.

Zepto celebrates Father’s Day with #JustSayIt

Leading up to the launch, Zepto’s social media channels will feature teaser posts and interactive content to build excitement.

The video aims to evoke emotions and encourage people to express their love and appreciation for their dads with #JustSayIt. The campaign has been released in Hindi and Tamil.

Lada Guruden Singh steps down as General Manager, Sony Pictures International Productions, India

With a decade at Sony Pictures group in different verticals, Singh has over two-decade long career that has seen him in leadership positions at multiple organisations including India Today Group, Fox Star Studios, Disney India and Sony Pictures.

Singh has now signed a producing deal with the studio. During his tenure, he was instrumental in bringing and developing one of the biggest IPs ‘Shaktimaan’.

Posterscope and Milton make going back-to-school fun in latest campaign

Based on Milton’s insights, the campaign focused heavily on South and West India, identified as key potential markets.

The ‘Milton Liya Kya?’campaign aims to create awareness about the brand’s vibrant range of bottles and tiffins, and utilised a mix of traditional and DOOH media.

mediasmart and TCL ink global strategic partnership to enhance CTV Advertising

The partnership aims to unlock a multitude of advertising opportunities for brands, while democratizing the rapidly growing CTV space beyond the Walled Gardens.

mediasmart and TCL will co-create solutions on Home Screen allowing brands to advertise based on their brand objectives. One of the key product offerings as part of this would be their “TV+ offering” that specifically helps advertisers to target consumers moving from Linear television.

Author: Akanksha Nagar