Author: Akanksha Nagar

TRAI directive on pay channels has broadcasters mulling legal action

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

According to the TRAI directive, pay channels available on DD Free Dish should be free to other distributors. As per reports, the broadcasters are planning to challenge the directive.

MIB continues its efforts to streamline ‘self-declaration certificate’ mechanism

Stakeholders say that the MIB is demonstrating its commitment to enhancing the ease of doing business in the advertising sector. (Image source: Alan de la Cruz via Unsplash)

In its affidavit to the Supreme Court on July 9th, the Ministry of Information and Broadcasting requested the court to permit only one portal to upload ‘self-declaration certificates’ for ads. Before that, on July 4th it restricted the mechanism to only food and health sectors, annually.

True power of Cannes lies in connections and shared experiences: Mowin Dias of DDB Mudra Group

"Within no time, the week got over, leaving us with overflowing suitcases of inspiration to have fun with our brands and enough pictures to fuel our creativity for months to come," says Mowin Dias, Brand Strategist, DDB Mudra Group.

Dias, Brand Strategist with DDB Mudra Group, in his very first year of advertising career is one of the 30 young marketers selected from across the world for the Cannes Lions Brands Marketers Academy of 2024. He talks about the shared experiences and the spark that ignites when creativity from around the world gets together.

Iconic Hollywood studio Paramount to merge with David Ellison’s Skydance

Under the agreement, Skydance will invest around $8bn in Paramount, including paying $2.4bn for National Amusements, which controls the group. (Image source: hannah-wernecke via Unsplash)

A final agreement is yet to be announced. Also, the deal announcement comes weeks after Redstone (of Paramount) abruptly called off negotiations with Skydance on June 11.

Quick-commerce players’ ad revenue stream grows; a key investment focus for advertisers

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

For many advertisers, up to 50% or more of performance spends is now directed toward quick-commerce platforms. In fact, experts say advertising biz contributes up to 20% of total revenue for leading players like Zepto and Blinkit.