Akanksha Nagar – Page 42

Prasar Bharati to form ‘sports rights’ committee for its upcoming OTT platform

Siti Networks Ltd narrowed its consolidated loss to Rs 204.5 crore in FY24 from Rs 314.5 crore in FY 23

In its recently released ‘Content Sourcing Policy’, which Storyboard18 reported exclusively, Prasar Bharati reveals constituting a Sports Rights Negotiation Committee to source rights to sporting events.

Brand ethos and offerings trump ‘Made in China’ label: Nipun Marya of iQOO

During the upcoming festive season, the smartphone market should see a growth of 10% in terms of sales, says Nipun Marya, CEO, iQOO.

CEO Nipun Marya highlights iQOO’s commitment to co-creation with its consumers, a key factor in the brand’s reception and growth, despite being a Chinese company in the Indian market.

Vector Brand Solutions appoints Gaurav Soi as President-Business

Vector Brand Solutions appoints Gaurav Soi as President – Business.

With previous stints mainly at Grey, Havas and Dentsu Webchutney, Gaurav Soi comes with over 20 years of experience in formulating marketing communications and business growth strategies.

Leo Burnett India appoints Sonal Chhajerh, Pravin Sutar as National Creative Directors

Sonal Chhajerh (R) leads the P&G Whisper account and was instrumental in the ‘Missing Chapter’ campaign. Pravin Sutar has been heading the creative in Leo Burnett Bangalore and has been managing brands including Ikea, ACKO, RedBus, Kingfisher, Heineken, and Lenovo.

In their previous roles with Leo Burnett India, Sonal Chhajerh was Groupe Executive Creative Director and Pravin Sutar was Head of Creative, Leo Burnett Bangalore.

BIS sets up dedicated department for standardisation in Ayush sector

Bureau of Indian Standards has expedited standardisation activity in the Ayush sector.

The new department by the Bureau of Indian Standards will focus on promoting safety, efficacy, and quality of Ayush products and practices. It has formed seven sectional committees to address specific systems.

5% rise in news genre ad volumes in H1 2024 versus H1 2023: TAM AdEx

In the H1 2024, food & beverages (F&B) stood food as the leading sector with 15% share of News Genre ad volumes. (Image source: Unsplash)

In the H1 of 2024, Hindi news was the leading subgenre for advertising with a 19% share of ad volumes, followed by Tamil news with 10%.

Unified system to address misleading ads underway

Rather than a move away, experts foresee a recalibration of expectations, with clients seeking more transparency and agencies responding with stronger governance and accountability from media buying agencies, after the CCI probe into ad firms.

Single system will help the government to streamline customer complaints because the current framework of multiple redressal platforms cause delays.

Exclusive: Prasar Bharati releases Content Sourcing Policy; reveals policies for upcoming OTT

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

In its ‘Content Sourcing Policy’, Prasar Bharati has mentioned special provisions for ad insertions on its upcoming OTT platform, reveals category of channels and outlines right to increase or decrease the capacity of on-boarding private channels.

BREAKING: MIB to issue fresh draft of Broadcasting Bill post consultations

BrandPulse report underscores the need for dynamic and engaging content that can quickly capture and hold audience attention.

Following the mixed feedback on the existing draft of the Broadcasting Bill, the Ministry said it would be issuing a fresh draft post a thorough stakeholders consultation.

JV of Nestlé India & Dr. Reddy’s appoints Shantaprasad Nagarmath as CEO

Shantaprasad Nagarmath earlier was the Head- Consumer Business (OTC plus Nutrition) at Dr. Reddy’s Laboratories for the last one-and-a-half years.

Associated with Dr. Reddy’s Laboratories for the last one-and-a-half years, Shantaprasad Nagarmath now has been elevated to the role of CEO to lead the newly formed joint venture between Dr Reddy’s and Nestle Health Science.