Author: Akanksha Nagar

Exclusive: Prasar Bharati releases Content Sourcing Policy; reveals policies for upcoming OTT

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

In its ‘Content Sourcing Policy’, Prasar Bharati has mentioned special provisions for ad insertions on its upcoming OTT platform, reveals category of channels and outlines right to increase or decrease the capacity of on-boarding private channels.

JV of Nestlé India & Dr. Reddy’s appoints Shantaprasad Nagarmath as CEO

Shantaprasad Nagarmath earlier was the Head- Consumer Business (OTC plus Nutrition) at Dr. Reddy’s Laboratories for the last one-and-a-half years.

Associated with Dr. Reddy’s Laboratories for the last one-and-a-half years, Shantaprasad Nagarmath now has been elevated to the role of CEO to lead the newly formed joint venture between Dr Reddy’s and Nestle Health Science.

BMC releases ad hoarding policy; Revises SOPs, specifies liability

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

The new draft released by BMC on outdoor advertising policy includes insurance cover up to Rs 1 crore; DOOH provisions include prohibiting video content in the right of way and multiple static images with a dwell time of a minimum of eight seconds.

‘Brand Tax’: Experts urge for clear guidelines, say ‘brand subscription fee’ can hinder innovation, growth

From Mahindra & Mahindra, Tata Group to ICICI and HSBC, the issue of charging GST on brands and logos used by subsidiaries is complex, with valid arguments on both sides. But one thing is sure, the practical challenges and unintended consequences of ‘brand tax’ require clear guidelines and careful consideration of the broader economic impact.

The tax department urges conglomerates to charge ‘royalty’ fees from their subsidiaries for use of brand names and logos and subsequently pay 18% goods and services tax (GST) on that. Experts discuss how just is this ‘brand tax’.

Genpact appoints Sanjeev Vohra as Chief Technology and Innovation Officer

Sanjeev Vohra, as Genpact's first Chief Technology and Innovation Officer brings more than 30 years of technology, consulting and industry expertise. Most recently, he served as the global lead of Accenture Applied Intelligence where he spearheaded the aggressive growth of Accenture’s Data and AI business.

As the first CTO at Genpact, Vohra aims to accelerate AI and advanced technology roadmaps. He will report to President and CEO, Balkrishan Kalra.

IPG Mediabrands opens global centre of excellence office in Pune

IPG Media brand new centre of excellence in Pune is expected to more than double its headcount over the next two years. The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees including a rooftop sports area with facilities for basketball, tennis, and a gym, along with a walking track.

The new Pune office will serve over 500 clients globally. The agency expects India becoming the second-largest IPG Mediabrands market by employee headcount over the next two years.