Akanksha Nagar – Page 44

NDA-INDIA bloc drama fuels news viewership; ad budgets reallocated from T20 World Cup to news channels

A survey by the Indian Society of Advertisers (ISA) revealed that 25% of brands have reallocated their advertising budgets from the World Cup to news channels.

The unexpected election result has created a demand for immediate updates, analyses, and expert opinions – leading to news channels’ viewership surge. Brands have reallocated their advertising budgets from the World Cup to news channels.

TRAI issues consultation paper on “Revision of National Numbering Plan”

TRAI had issued the consultation paper on August 9 seeking responses from stakeholders until September 6 and counter comments until September 20.

The National Numbering Plan is to ensure a structured approach for allocation and utilization of Telecommunication Identifiers resources, in line with international best practices.

Amazon to purchase some assets of MX Player

The World Trade Centre, which has served as Amazon India’s headquarters since the company’s inception, houses 18 of its 30 floors, accommodating around 5,300 employees.

Amazon has signed an agreement to acquire some assets from the Times Internet-owned streaming platform MX Player. The transaction is, however, not yet complete.

ZEE board approves raising nearly Rs 2,000 crore

Zee Ent recorded a 61 percent spike in net profit to Rs 209.5 crore between July and September quarter

The board has approved raising up to Rs 2,000 crore via equity shares or eligible securities to enhance its strategic flexibility to pursue future growth opportunities in the evolving media landscape.

Arvind Limited onboards L&K Saatchi & Saatchi as Marketing Strategic Partner

L&K Saatchi & Saatchi will adopt a strategic approach, involving comprehensive analysis and collaborate with Arvind Limited to elevate its identity in the market.

As part of the mandate, Arvind Limited will work closely with the agency to redefine its brand positioning and strategy. While leveraging consumer and market research, the agency will also support the brand’s foray into a new vertical.

SPNI elevates Jaideep Janakiram to lead International Business and Operations

In his new role, Janakiram will now report to Rajesh Kaul, Chief Revenue Officer of Distribution & International Business and Business Head of Sports Cluster.

Janakiram, formerly the Head of International Business (America), has been promoted to Head of International Business and Operations, succeeding Neeraj Arora.

Nimesh Shah rejoins Madison Digital as General Manager

Madison Digital is the digital unit of Madison World. In his new role, Shah will report directly to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

He will co-lead the western region alongside Vineet Shah and will report directly to Vishal Chinchankar, CEO of Madison Digital and Madison Media Alpha.

Accenture named principal partner of MI New York

MI New York is part of the Mumbai Indian family, a leading global cricket brand with five T20 teams across three continents and four countries. Major League Cricket will begin its second season this summer starting July 5th.

Major League Cricket Champions- Mumbai Indians New York will leverage Accenture’s tech, data and AI expertise to grow the sports ecosystem in the United States.

Swiggy Instamart and Havas Media India leverage print to bring alive mango magic

The newspaper circulated approximately 800,000 copies of the special edition across Mumbai and carried the ad in the page 1 and 2 jacket.

Betting on the popularity of mangoes through a print campaign, the quick commerce delivery platform has partnered with its media agency to bring forth a fresh and fragrant experience.

T20 World Cup: TV ad rates drop by 15% due to cricket fatigue this WC

India matches and prime-time matches would be priced at 4x in comparison to those aired during the non-prime time. (Image: @BCCI - Twitter)

While the demand for the event is not as high as the previous World Cup, potentially leading to reduced rates and affecting revenue, there is a positive aspect: the increased number of matches.