Around 6,000 self-declaration certificates (SDCs) were uploaded for digital and print ads on the Press Council of India portal and more than 700 SDCs for the TV and radio ads on the Ministry of Broadcasting portal. However, around 20% of these submissions were the testers and dummies as advertisers still navigate the mechanism.
Author: Akanksha Nagar
Dark side of dark stores: Q-comm brands like Blinkit, Zepto are quickly losing consumer trust
Quick-commerce platforms are under scanner for unhygienic and unsafe practices. While the focus on valuation is significant for brands like Blinkit and Zepto, neglecting operational standards can be detrimental, denting consumer trust and brand value.
Self-Declaration Certificate mechanism comes into effect: All you need to know about guidelines, applicability
Starting 18th June, advertisers have started to comply with the ‘self-declaration certificate’- a directive by Supreme Court to curb the misleading ads. Over the past few weeks, industry stakeholders have urged the Ministry of Information and Broadcasting to extend or postpone the implementation, and raised serious concerns.
Amazon Fresh expands grocery service in 130+ cities in India
Amazon Fresh, the grocery service platform from Amazon India, has doubled its nationwide reach in a year.
Dentsu announces key elevations for global expansion of Dentsu Lab
Sven Huberts and Naoki Tanaka have been elevated to lead the global rollout of Dentsu Lab Tokyo. First Labs opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru.
Cheil X hires Anurag Tandon as Chief Growth Officer
A seasoned business leader with more than twenty years of experience, Tandon will lead the newly opened Cheil X Mumbai office in addition to the growth charter.
DoT announces R&D proposals- 5G Intelligent Villages and Quantum Cryptography
These proposal represent pivotal steps towards harnessing advanced technologies for societal benefit and reinforcing India’s leadership in telecommunications innovation.
Disney+ Hotstar introduces ‘pause ads on CTV’ feature
The launch of pause ads has generated interest among Disney+ Hotstar’s clients in the CPG, FMCG, F&B, and Auto sectors; Marico, Mondelez and ITC have been amongst the early adopters.
Govt mulls new proposal to regulate UGC on social media under broadcast services bill
The government is mulling a significant new proposal, in the Broadcast Services Regulation (BSR) Bill, to include User Generated Content on social media platforms, when such content is put out by “professionals”.
TRAI meets financial entities to curb menace of 10-digit numbers spam calls
TRAI met with access providers, RBI, SEBI, IRDAI, Banks and other financial entities, and allocated 160 series exclusively for making transactional and service voice calls.