Author: Akanksha Nagar

MIB’s Sanjay Jaju: Around 25% of broadcasting today happens through DD Free Dish

Initially the coverage of DD Free Dish was limited to Himachal Pradesh, Chhattisgarh, Karnataka, Madhya Pradesh, Rajasthan, Uttaranchal, North East Region and Gujarat i.e., where the percentage of TV broadcasting services coverage was below national average. At present, coverage of DD Free Dish services is throughout the Indian territory except Andaman and Nicobar Islands.

Noting how the mutual co-existence of the public and private sectors is an integral part of the development of the broadcasting sector, the Secretary of Ministry of I&B, Sanjay Jaju, shared that DD Free Dish today reaches more than five crore people.

Virat Kohli brings TIDL pain relief brand to India

The partnership is in association with the Baidyanath Group and aims to change how India understands pain.

As TIDL’s brand ambassador and partner, the cricket icon aims to change the way India understands pain relief. TIDL is considered America’s fastest-growing pain relief brand.

Avg. ad volume per channel per match surged by 20% in IPL 17 compared to IPL 16: TAM

The report revealed that Parle Products topped in terms of advertising with 10% share during this year’s season, replacing Dream 11 (in the last season).

Ad volumes rebounded in the IPL 17 season after a 50% drop in IPL 16 over the previous year. Also, the categories, advertisers, and brands tally increased by 40%, 26%, and 21% respectively this season compared to the last season.

95% of ASCI ad violation allegations are influencer posts, not advertising claims: Varun Alagh

ASCI has urged brands to ensure that their contracts (with influencers) require disclosure labels to be mentioned, and blacklisting influencers who do not adhere to these instructions.

The Chairman of Honasa Consumer, parent of Mamaearth, shares that the company does around 5,000-6,000 influencer collaborations in a month, wherein many times influencers ‘forget to mention collaboration/sponsored post’, which then gets under the scanner.

PokerBaazi unveils Baazi Millions tournament

The tournament will begin on 1st June and will conclude on 9th June. It offers a guaranteed payout of Rs 10 lac each to the top 25 rank holders.

The poker platform in its first edition of Baazi Millions will initiate a fixed pay-out structure for the top 200 rank holders. The top 25 rankers will bag a million each.

Wipro-owned Santoor shortlists Ogilvy and Tilt after multi-agency pitch: Exclusive

In 1985, Santoor was launched as a soap with ingredients like sandalwood and turmeric. Santoor was relaunched with its classic sandalwood and turmeric soap Santoor Orange and introduced a new campaign which was developed by Fortuity Communications, an event management, advertising and marketing company. (Stills from the ad)

Wipro-owned Santoor has shortlisted Ogilvy India and Tilt Brand Solutions for two projects.

T. Gangadhar, Shriram Iyer and Rajiv Chatterjee move on from Quotient Ventures

Last month, the Mumbai-based Quotient Ventures announced the appointment of Hari Krishnan as Group Chief Business Officer. (From left to right: Gangs T Gangadhar, Shriram Iyer and Rajiv Chatterjee)

As Gangs, Shriram and Rajiv move on from Tilt Brand Solutions and Vector Brand Solutions (parent is Quotient Ventures), they have decided to embark on a new entrepreneurial venture.

NCLT replaces resolution professional in insolvency case against Subhash Chandra

Under the Insolvency and Bankruptcy Code (IBC), 2016, RPs are appointed by the tribunal to carry on the financial affairs and process the claims against a person admitted to the insolvency resolution process.

The resolution professional was replaced after Chandra expressed lack of confidence. Chandra was “unable to gain confidence in the RP and the impression what he gathered is that the RP could not aptly comprehend and understand the vastness and intricacies of the complicated affairs as businessman, a philanthropist and as a public servant,” said the order

Sony looking at M&A options in India after Zee deal break: Tony Vinciquerra

In his new role, Janakiram will now report to Rajesh Kaul, Chief Revenue Officer of Distribution & International Business and Business Head of Sports Cluster.

During the company meeting, the CEO, SPE, shared that the merger deal between Sony Pictures Networks India (SPNI) and Zee couldn’t materialise due to regulatory issues. He also added that the company is still considering multiple candidates to replace its incumbent CEO, NP Singh.