Author: Akanksha Nagar

Crackdown on surrogate ads: Government to soon issue elaborated guidelines for advertisers

CCPA has made the decision to safeguard and advance consumer rights by ensuring that no false or misleading advertisements of goods or services are published, in accordance with the provisions of the Consumer Protection Act, 2019. (Representative Image: John Matychuk via Unsplash)

Having observed liquor brands flouting the current misleading ads regulations and ASCI guidelines, the Department of Consumer Affairs is working on releasing these guidelines soon. The committee is already near finalising the guidelines.

Fundamental for finfluencers to understand depth of promoting claims: Sharan Hegde

"If one’s only source of income is through paid promotions, SEBI could introduce stricter regulations, which might prevent companies involved in finance from advertising through influencers," says Sharan Hegde.

The finfluencer and Co-Founder of 1% Club, Sharan Hegde, breaks down the impact financial influencers will have after SEBI rules. He notes that the stock market and trading influencers will have to rethink their revenue strategies, whereas those who are just educating about personal finance might not be hit hard.

PUMA onboards cricketers Riyan Parag and Nitish Kumar Reddy as brand ambassadors

Riyan Parag, a 22-year-old right-hand batsman from Guwahati, has made significant strides in the cricket scene. Likewise, Nitish Kumar Reddy, a 21-year-old all-rounder from Andhra Pradesh, has been making headlines for earning the Emerging Player title in the recent cricket league.

The duo will promote PUMA’s footwear, apparel, athleisure, and accessories through various events and initiatives.

Quotient Ventures elevates Adarsh Atal to Group Chief Creative Officer

Adarsh Atal was previously the Chief Creative Officer at Tilt Brand Solutions.

Atal has been with Tilt almost since its launch and was responsible for some of Tilt’s best work across Dream11, Myntra, Livspace, Licious, Ultratech, Instagram, Swiggy, PhonePe, Blinkit, Shopsy, Kohler, Groww and many more.

Despite ‘retirement’ tag, Virat Kohli, Rohit Sharma brand value to see substantial boost

Virat Kohli's brand value is approximately $228 million, making him one of the most valuable athletes globally. Rohit Sharma's brand value is around $41 million, reflecting his significant influence in cricket and beyond.

Following India’s T20 World Cup 2024 win, both players’ brand values are expected to see a substantial boost. Even for Rahul Dravid, the commercial value has soared immensely post winning the Cup, alongside the winning team.

Give work the chance to find its own greatness: Rahul Mathew of DDB Mudra Group

Cannes is increasingly becoming a show about creativity that leads to strong results. The more time your work gets in the market, the more results you get to play with, says Rahul Mathew, Chief Creative Officer, DDB Mudra Group.

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, reflects on India’s performance at Cannes Lions this year. He notes that the more time one’s work gets in the market, the more results one gets to play with.