Bhashini signs MoU with New Media Wing of Ministry of I&B

Dr. L Murugan, Minister of State for MIB, emphasized that India's judicial system ensures the protection of constitutional rights, including press freedom.

The collaboration will focus on translation into 12 languages and text-to-text, text-to-speech, speech-to-text, audio localisation, live video/audio translation, and subtitling.

X most utilised publisher to push ads on digital in Q1CY24: TAM

According to TAM Digital AdEx report, excluding Twitter, YouTube.com was the leading publisher during Q1CY24 as compared to Q1CY23. (Photo by Firmbee.com on Unsplash)

According to the TAM Digital AdEx report, the digital medium witnessed growth in ad impressions by 52 percent in the January -March’24 quarter as compared to the same quarter last year.

Published
Categorized as Digital Tagged

BMC’s new OOH advertising policy could do more harm than good, fear stakeholders

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.

Positive budgetary measures for rural to increase advertising spends by 15 percent in H2

The surge in advertising spend will be directed towards regional and localised campaigns, aimed at capturing the growing market share in rural segments in H2 FY25. (Image source: Moneycontrol)

Rural revival, good monsoons, healthy economic conditions and the upcoming festive season–all signal positive tidings for the overall advertising expenditure of the country in the second half of FY25.

BREAKING: DPDP rules will soon be released for public feedback, says Ashwini Vaishnaw

MeitY's draft data protection rules, released for consultation on January 3, propose a phased implementation, starting with DPB-related provisions.

During a media interaction, the Minister of I&B, Railways, and MeitY, Ashwini Vaishnaw, said that the process of releasing the DPDP rules is in the advanced stage and will soon be placed for the public and stakeholder consideration.

Urban viewers to rely on social media, TV for Paris 2024 Olympics

Interest for IOC deals is also expected from Qatar, which wants to host the 2036 Olympics in Doha, and Saudi Arabia, which now has a 12-year deal to host the Esport Olympic Games.

The latest data from YouGov claims that only one in ten (11%) urban Indians intend to catch the action live in Paris at an Olympic venue.