Author: Akanksha Nagar

India-SA T20 WC final match records peak concurrent viewership of 53 mn

The peak concurrent viewership of 53mn on OTT fell short of the record viewership posted in the last year's ODI final match in November. (Image source: News18)

The peak concurrent viewership during the final match between India and Australia during the ICC Men’s Cricket World Cup on November 20, 2023 stood at 59 million.

SEBI’s crackdown on finfluencers to impact advertising in BFSI; Expected to affect other categories too

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious.

Water Wars: Clear Premium Water plans to double revenue growth, says founder Nayan Shah

Clear Premium Water is significantly investing in its D2C channel. At present, online sales account for about 15% of its total revenue, while the remaining 85% is generated through traditional offline channels, says Nayan Shah, Founder & CEO of Clear Premium Water.

The premium bottled water market is heating up with legacy and new players ramping up brand building and operations. One such brand, Clear Premium Water plans to expand its retail outlet network to 175,000 from 100,000, at present.

Kannada news channel Power TV goes off air

TRAI had issued the consultation paper on August 9 seeking responses from stakeholders until September 6 and counter comments until September 20.

The Karnataka High Court has issued an interim order stating that the channel does not have the requisite license from the Ministry of Information and Broadcasting for news transmission.

IKEA celebrates the LGBTQIA+ community with ‘The Closet’

The film is set in a busy IKEA store with a closet in the centre and leads with a thoughtful question to the ones who chose to enter the closet- "Many have lived here, can you?"

Conceptualised by Leo Burnett, the campaign revolves around the message ‘Closets are for clothes and not identities’.

Uber rewards riders with high ratings in latest campaign

As part of the campaign, riders with high ratings on Uber will be rewarded, and those with scope to improve will also be incentivised to make a difference.

Riding on the recent trend where Indians shared their rider rating as a “flex” on social media platforms and dating apps, Uber launched the contest with an aim to stress on the need for riders to be courteous towards their drivers, and to promote better behaviour among people.

Top 5 most valuable brands in India – Tata Group, Infosys, HDFC, LIC and Reliance: Brand Finance Report

Tata Group leads with a brand value of USD28.6 billion, followed by Infosys with USD14.2 billion, with a steady 9% growth in brand value, even after considering the slowdown in the IT Services sector at the global level. Jumping to the third spot HDFC Group's valuation stood at USD10.4 billion following the merger with HDFC Ltd.   (Picture: Moneycontrol)

According to the brand valuation consultancy’s report, the brand value of Tata Group stands at USD28.6 billion. It is the first time an Indian brand is close to the USD 30 billion brand value mark, reflecting the prevailing optimism in the Indian economy. 

We don’t go crazy with the idea of buying highly-expensive World Cup inventory: WakefitCo’s co-founder

While marquee properties remain relevant, they're too expensive, and there's a cramped share of voice fight in that period; it's hard to capture the attention and the mindshare of the consumer, says Ramalingegowda.

The Co-founder, Chaitanya Ramalingegowda, shares how the home solution D2C player, that became profitable last fiscal, is looking at 30% revenue growth in the current fiscal (FY25) while taking its offline stores count to 100 and expanding to over 30 cities.

EXCLUSIVE: MIB to form core committee to address issues with ‘self-declaration certificate’ mechanism

Ministry, while addressing the issues and softening its stance on the matter, noted that it wants to work towards rectifying the regulation-thus making it simpler for the industry and limiting the scope to the food and health sector. (Image source: Unsplash)

In its meeting with the industry stakeholders including Meta, Google, ISA, DNPA, and others on June 25, the Ministry of Information and Broadcasting also acknowledged the suggestion to limit the mandate to the food and health sectors only. MIB is to submit its affidavit to the Supreme Court on July 9th and a core committee will enable a fair and diverse representation.