Ajoy Chawla of Titan Company: Amid competitive intensity, need to step up marketing investments tactically

Titan Company reported a marginal decline in standalone net profit to Rs 715 crore in Q1FY25. Talking about cost-optimisation strategies, and future growth prospects, Chawla, CEO of jewellery division discusses witnessing pent-up demand this quarter (post-budget) and its growing retail presence both in India and outside.

Hakuhodo launches martech data labs in India; appoints Shweta Sharma as CEO

Leading the charge as CEO of Hakuhodo Data Labs India is Shweta Sharma, the Chief Business Officer of AdGlobal360 India.

Hakuhodo Data Labs India will be based out of Gurugram. The move is followed by the launch of e-Genie- an omnichannel e-commerce media optimisation platform, developed through a collaborative effort between Hakuhodo Japan and AdGlobal360 Innovation Lab.

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Categorized as Digital Tagged

India emerges core market for top global brands; many generate over $30mn revenue from India

A joint report by Bain & Company and Myntra says that new-age insurgent brands have seen 2X higher adoption among Gen-Z. (Representative Image: Sara Kurfeß via Unsplash)

A joint report by Bain & Company and Myntra says that over 90% of the top 50 global brands are already present in India. The report claims that India’s lifestyle market will reach $210 billion by 2028 with 18%–22% online penetration.

X files antitrust lawsuit against Global Alliance for Responsible Media

Musk acknowledged the storm, admitting his government commitments have distracted from Tesla operations.

Elon Musk’s X has accused the advertising group of illegally boycotting companies and using other indirect tactics to target disfavored platforms, content creators, and news organisations.

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Categorized as Digital Tagged

TRAI urges telcos to take immediate action to curb pesky calls

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

The Telecom Regulatory Authority of India held a meeting with access service providers and telemarketers on unsolicited calls and sought proactive action from all the stakeholders.

Prasar Bharati on the lookout for Director General for Doordarshan and Akashvani

The MIB has strongly supported D2M, emphasizing that out of 280 million households in India, only 190 million have televisions, leaving many without access to TV.

The appointed candidates (in this case Director General for both Doordarshan and Akashvani) will receive a monthly salary ranging from Rs. 2,05,400 to Rs. 2,24,400, and the deputation period is three years.

Govt’s new rules for surrogate ads to be released within next quarter: Exclusive

Draft guidelines indicate that celebrities and social media influencers must avoid promoting restricted products, such as alcohol or tobacco.

The draft is undergoing an exhaustive consulting process with the key stakeholders and has introduced digital under its purview for the first time. It also urged a distinction between celebrities endorsing ‘brand extension’ and the celebrities associated with ‘restricted’ brands and introduce bans and penalties in case of violations.