Department of Posts releases beta version of DIGIPIN for feedback

The advent of DIGIPIN will mark a revolutionary step in India’s journey towards digital transformation by bridging the crucial gap between physical locations and their digital representation.

The standardised, geo-coded addressing system Digital Postal Index Number -DIGIPIN, ensures simplified addressing solutions for citizen-centric delivery of public and private services.

TRAI extends deadline inviting feedback on norm for transferring ownership of machine-to-machine SIMs

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

The provision to transfer SIM ownership is available for consumers but there are no such norms in the case of machine-to-machine. The last date for receiving written comments on the issues raised in the consultation paper from stakeholders is now fixed for August 19 for written comments and September 2 for the counter comments.

‘Self-declaration certificate’ stir making industry re-evaluate current workflow systems: Andy Gilroy of Peach

"There needs to be a level playing field with accountability for what is contained within advertising content," says Andy Gilroy, VP - APAC, Peach.

The ‘self-declaration certificate’ mandate has pushed the advertising industry work on its decade-old redundant creative asset management- an area where Peach has the expertise and is helping advertisers navigate through it. The VP – APAC, Gilroy, talks about the platform’s offerings and how the SDC mechanism can be made more effective in curbing misleading advertisements.

Google renews Australian ‘News Media Bargaining Code’ deals with publishers; can cancel after a year

By launching stores in India, Google aims to replicate Apple's retail strategy

In 2021, Australia passed a law mandating digital platforms to pay local media outlets and publishers to link their content to news feeds or search results. The search giant now has confirmed signing deals with publishers including Times News Group and Solstice Media.

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EXCLUSIVE: Film exhibitors demand expanding lower tax slab, revision of regulatory framework

The industry has proposed a streamlined approach with a single-window clearance for multiplex operations, emphasising that audits should not be a prerequisite for obtaining licenses. (Representative image by Jeremy Yap via Unsplash)

Amid heightened competition from OTTs, cinema exhibitors recommended proactive policy initiatives aimed at boosting the industry at a consultation meeting with the Minister of I&B, Railways, and MeitY, Ashwini Vaishnaw. Animation and VFX sector pushed for a content reservation policy for kids’ content; gaming industry urged establishing premium institutes.

BREAKING: Stakeholders meet MIB over SDC; seek clear definitions of food and health sectors

Dr. L Murugan, Minister of State for MIB, emphasized that India's judicial system ensures the protection of constitutional rights, including press freedom.

The stakeholders sought clear definitions of the food and health products. Additionally, the stakeholders suggested that the onus on advertisers to submit SDCs to agencies and publishers should not be made mandatory.

DoT suspends two telemarketing firms over sending 5.5 cr fraud SMSes

In March 2023, the government extended the Prevention of Money Laundering Act (PMLA) to cover specific activities related to virtual digital assets to combat digital fraud in the sector. (Image source: Unsplash)

The Department of Telecommunications (DoT) has suspended the operations of V-con Intelligent Security (part of the Videocon Group) and OneXtel Media for sending 55.5 million fraudulent SMSes to users since January 2024.

Union Budget 2024: Favorable tax policies, push for digital infra, ease of regulations can bolster advertising industry

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment industry expects reductions in import duty on newsprint, and revision in DVP rates, among other tax reliefs. It is hoping Modi 3.0 will offer financial support and subsidies for small and medium-sized enterprises (SMEs) and fuel funds in the creator economy.

EXCLUSIVE: Radio sector demands de-linking NOTEF, GST revision, and mandate for ‘radio on mobile’

The rollout is also expected to create new job opportunities and promote local dialects and culture, supporting the government's 'vocal for local' initiative.

During a consultation meeting chaired by Ashwini Vaishnaw, Minister for Railways, Information and Broadcasting, Electronics & Information Technology, stakeholders from the radio sector urged that content restrictions should be removed and news and current affairs content should be allowed on radio. Further, recommendation was made to reduce the GST on radio to 5 percent from 18, at present.