Akanksha Nagar – Page 47

NFDC and Netflix partner to upskill voice-over artists in India

Netflix reported a revenue of $9.83 billion and operating income of $2.91 billion in Q3 2024

Through the partnership, the public sector enterprise National Film Development Corporation (NFDC) has launched an upskilling program ‘The VoiceBox’- which includes training and assessment of artists across seven major cities in the country.

Broadcasters concerned over TN govt-owned Arasu Cable TV unpaid dues worth Rs 500 cr

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Multiple broadcasters have raised concerns regarding unpaid dues which have been outstanding for over a year.

The Salt Inc. acquires Simplus Information Services to build financial content muscle

This strategic alliance will help brands integrate real-time consumer insights with The Salt Inc’s psychometric AI product and Simplus’s content intelligence in the financial domain.

The consolidated business will offer a wider range of content services to existing and new clients, allowing The Salt Inc. to cater to a broader spectrum of conversation needs for brands across multiple sectors.

MIB, industry stakeholders discuss unified content rating system for digital platforms: Exclusive

During a roundtable which was chaired by Ashwini Vaishnaw, Minister for Information and Broadcasting, industry stakeholders emphasised on the need of the rating system. (Image: Amith Nair via Unsplash)

A meeting chaired by MIB’s Ashwini Vaishnaw discussed adopting a unified content rating system for digital platforms.

EXCLUSIVE: BMC mulls releasing new outdoor advertising policy by August-end

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

Brihanmumbai Municipal Corporation (BMC) has drafted a revised OOH advertising policy following the Ghatkopar incident which mandates hoarding height at not more than 100 ft and could ban video ads on DOOH.

KFC India appoints FCB India as creative agency

Further, KFC India also highlighted that 'interested' agencies could comment on the LinkedIn post, and they will take a call 'if they vibe'. (Representative image by Syed Hussaini via Unsplash)

Earlier Storyboard18 broke the news of the fast food brand’s creative mandate going up for grabs, with top agencies participating in the pitch to get the business in the capital, Delhi. FCB India has replaced Ogilvy India as KFC India’s creative agency.

DB Corp’s net profit grows 49.7 percent y-o-y in Q1FY25

DB Corp's ad revenue grew by 1 percent to Rs 829 crore in 1H FY25 .(Representational image via Unsplash)

Home to flagship newspapers such as Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, DB Corp, has reported an 8.4 percent growth in its advertising revenue to Rs 4,277 million for Q1 FY2025.

EXCLUSIVE: DD Free Dish pushes to double subscriber base; to focus on premium households

In the 2024 MPEG-2 e-auction, Prasar Bharati reportedly earned Rs 1,156 crore from selling 64 slots.

In May, Prasar Bharati announced plans to increase DD Free Dish slots next year. The pubcaster is getting a new transponder to increase the number of slots as the demand remains high.

DViO secures marketing mandate for Attero

The strategy by DViO will also focus on scaling its Extended Producer Responsibility (EPR) and ITAD services, creating demand for green metal, e-waste acquisition from both corporate entities and end consumers, and promoting lithium-ion battery recycling and the demand for Attero's recycled materials.

As part of the mandate, DViO will develop and execute a comprehensive digital growth strategy for Attero- the electronic waste and battery recycling company.

Google, Tata Motors, Amazon, Jio and Apple are the most inclusive brands in India: Kantar

A staggering 68% Indians claim to have been discriminated against, and in majority of cases in commercial places and brand touchpoints, which is substantially higher than the global figure which stands at 46%.

Despite progress made by some brands, the Brand Inclusion Index 2024 by Kantar reveals a significant inclusion gap that businesses must address. It identified that brands who fail to address discrimination, risk alienating a significant portion of their customer base.