Author: Akanksha Nagar

Hoopr appoints Rakesh Nair as CTO, Vitasta Kaul as CMO to drive growth in creator economy

Renowned technology veteran Rakesh Nair has been appointed as the CTO, while accomplished marketing leader Vitasta Kaul joins as the CMO at Hoopr.

The premier music licensing platform has strengthened its executive team by onboarding ex-BookMyShow Rakesh Nair and ex-CredR Vitasta Kaul. With the appointments, Hoopr.ai aims to solidify its position as the go-to platform for copyright-safe music, enabling creators to thrive without legal hurdles.

IPG in talks to sell digital marketing agency R/GA to TCS: Report

R/GA has experienced executive turnover and client losses, and its revenue last year shrunk by roughly 20% to around $200 million. The conversations with TCS are likely to help IPG streamline its business.

IPG, considered the world’s fourth-largest advertising, is considering selling its digital marketing agency R/GA, valued at around $300 million, to Tata Consultancy Services.

OTT and TV audiences: One measurement system, one currency or multiple currencies?

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

In its recent recommendations on NBP, TRAI batted for multiple rating agencies for audience measurement across platforms including disclosure of viewership data by OTT. Advertisers and stakeholders, however, say ‘it is economically not feasible’ and recommend enhancing the existing mechanism.

Agencies launch AI tools to help advertisers navigate ‘self-declaration certificate’ mechanism

The survey reveals that Indian businesses are optimistic about the future, especially with the advent of generative AI (GenAI). (Photo: Unsplash)

In response to advertisers raising concerns about uploading multiple SDCs on daily basis, industry has come up with AI-based offerings to help advertisers navigate this transition. Not only these tools reduce the time spent on uploading SDC, but also drive efficiency, and ensure regulatory checks.

BREAKING: MIB prohibits private channels from subleasing uplinking/downlinking permissions

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

At the beginning of this month, the Ministry of Information and Broadcasting issued an advisory to all private Satellite TV channel broadcasters and operators to refrain from unfair practice of multiple uplinking of the permitted channels on multiple frequencies without the approval of the Ministry. However, some channels were seen floundering the norms.

Government begins auction of Rs 96,000 cr telecom 5G spectrum on June 25

All Access Providers have been directed to comply with these directives and submit regular updates on the actions taken on the 1st and 16th of every month.

The auction will see participation from three bidders: Bharti Airtel, Vodafone Idea and Reliance Jio Infocomm. Spectrum will be assigned for a period of twenty (20) years.

TRAI invites feedback on norm for transferring ownership of machine-to-machine SIMs

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

The provision to transfer SIM ownership is available for consumers but there are no such norms in the case of machine-to-machine. TRAI has identified 20 critical M2M services, including those for connected & autonomous vehicles, remote surgery, and smart grid operations.

The CRED Point: Relying on advertising virality without product virality?

Cred ads were like that crazy uncle at a party - hilarious at first, but after a few too many IPLs, it's getting old. Additionally, its MAUs growth has plateaued, as per reports.

Cred has built its advertising campaigns around the element of surprise and ‘crazy’, ‘over-the-top’ ads that leave everyone talking. However, experts say when this comedy becomes the norm, it loses impact. Especially when the products don’t walk the talk.