Brands need to think of the agency / creative partner as collaborators rather than service providers or vendors that are meant to be squeezed.
Author: Akanksha Nagar
Neeraj Vyas to leave Sony Pictures Networks India
Vyas, Business Head—Sony Entertainment Television, Sony SAB, PAL, and Sony MAX Movie Cluster, will be leaving the company effective August 31, 2024.
ADIF challenges Google’s dominance in online advertising; files complaint with CCI
The complaint by the Alliance of Digital India Foundation highlights how Google imposes unfair conditions on advertisers in the realm of online search advertising, through its ad policies. Also addresses Google’s practices regarding YouTube ad inventory.
Bisk Farm secures injunction against Parle Biscuits in trademark dispute
Parle Products has purported to infringe the registered mark of Bisk Farm ‘Top Gold’ by way of malafide adoption of ‘Top Gold Star’. The Court passed a stay order restraining Parle from selling and marketing their product under a similar brand name until August 27, 2024.
US govt sues TikTok over child privacy violations
The civil lawsuit is against TikTok owner ByteDance and its affiliates for violations of the Children’s Online Privacy Protection Act. In 2019, the US government sued Musical.ly (also owned by ByteDance) for similar violations.
Telcos fear TRAI’s new quality norms to raise costs, compliance burden
On August 2, TRAI released revised Standards of Quality (QoS) of service for access and broadband services which included penalties on telcos and network performance disclosures. The rules will come into effect from October 1.
Broadcasting Bill draft leaves industry divided; concerns raised over censorship, excessive regulation
With multiple layers of stringency, the second draft proposes to regulate broadcasters, OTTs, and content creators under one umbrella of rules, who are liable for heavy penalties in case of violation.
Broadcast Bill draft emphasises methodology for audience measurement; promotes multiple agencies
The second draft of the Broadcast Bill contains a proposal similar to the one mentioned in the first draft, which is about establishing a framework for audience measurement and the sale of ratings data. Industry urges Ministry to instead focus on working on one robust agency.
Meesho appoints former Flipkart exec Surojit Chatterjee as independent director
E-commerce company Meesho has appointed four seasoned business leaders as new independent directors including Rohit Bhagat (currently the non-executive chairman of PhonePe), Kalpana Morparia and Hari S. Bhartia.
Hoarding collapse in Thane; left two injured, vehicles damaged
A large wooden hoarding fell on a busy Shahjanand Chowk area in Kalyan (West) on August 2, amidst heavy rains. People concerned with the matter are being probed.