Akanksha Nagar – Page 48

Tata Play drops Sony Channels citing low viewership; Sony calls it arbitrary

On August 1, Tata Play started removing the SPNI channels from the subscription plans of about 10 million users and had then said it would continue to undertake this process over the next few days and accordingly plans to adjust monthly charges.

SPNI calls out the ‘low viewership’ narrative misleading. Harit Nagpal, MD & CEO, Tata Play, says the DTH service provider is streamlining its channel packs to optimise prices for customers.

Live sports sector is untapped opportunity; can score big with programmatic ads: Tejinder Gill of The Trade Desk

"Aligning targeted ads with sports content ensures brands reach the right audience at the right time, enhancing ad spend efficiency and boosting conversion rates," says Tejinder Gill of The Trade Desk.

Gill, General Manager, The Trade Desk, talks about the rise of sports advertising in India. Its collaboration with NBCUniversal is an example where advertisers are given access to Olympic inventory programmatically. He shares how this allows brands to reach highly engaged audiences affordably, whether they are following traditional sports or newer events like surfing and skateboarding.

Dabur Q1FY25 net profit up 8% at Rs 500 crore; ad spends up by 15%

Dabur's consolidated revenue jumped 3.1 percent to Rs 3,355 crore

Dabur’s consolidated net profit was up in Q1FY25 from Rs 464 crore a year earlier. The company posted a volume growth of 5.2% for the quarter, as its rural growth outpaces urban growth.

India’s smartphone shipments fell 2% in Q2 CY24: Counterpoint Research

Additionally, in Q2, 5G smartphone shipments in India hit a record 77% share of the overall smartphone market. (Graphic source: Counterpoint Research)

According to the ‘Monthly India Smartphone Tracker’ report by Counterpoint Research, the decline was influenced by a heatwave, a seasonal slump, and slower demand from Q1 CY24.

YouTube India MD Ishan Chatterjee likely to join JioCinema as CRO

Ishan Chatterjee started his stint with Google in 2011 as the Industry Head, Top Accounts, FMCG.

Chatterjee has been with YouTube for over 13 years and started his career with HUL in 2003.

Govt consulting stakeholders on framing fresh legislation to combat deepfake menace

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

The Ministry of Electronics and Information Technology (MeitY) has emphasised on notifying current IT rules and introducing fresh legislation that will mandate social media platforms to tackle the menace of deepfakes. Ministry has further pushed digital intermediaries to act fast on deepfake grievances received.

3% drop in TV ad volumes in H1 2024 y-o-y: TAM AdEx

In the H1 2024, food & beverages (F&B) stood food as the leading sector with 15% share of News Genre ad volumes. (Image source: Unsplash)

During the first half (January-June) of 2024, GEC outperformed News channels as the leading genre for advertising, similar to the same period in 2023.

SW Network wins digital mandate for Haier Appliances India

The collaboration will leverage integrated social media marketing, content marketing, and website development services to elevate Haier's presence in the Indian consumer market.

The mandate was secured following a multi-agency pitch and will be managed by SW Network’s Delhi headquarters.

Central Consumer Protection Authority disposes 100% cases in 2022-2023

FSSAI analysed 170513 samples in 2024; Rs 77 crore penalty raised, the Ministry of Consumer Affairs revealed.

Department of Consumer Affairs has revamped the National Consumer Helpline (NCH) which has emerged as a single point of access to consumers across the country for grievance redressal at pre-litigation stage.

Govt’s new rules for surrogate ads to provide clarity on definitions; includes guard-rails for ‘brand extensions’

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

While the principle of the draft guidelines would remain similar to ASCI, CCPA, and CBFC, the main objective would be to identify guard rails around the brand extension advertisements by alcohol manufacturers. The draft rules will be released in the next two to three weeks.