Author: Akanksha Nagar

OpraahFx forays into meme marketing; launches ‘OhsoFunny’

OpraahFx already has three verticals: OP Gaming, OP Glam, and OPTech, and now with ‘OhsoFunny’ it aims to further strengthen the brand value.

Over 40 top mainstream meme creators will work exclusively under OpraahFx banner, to deliver on-demand content tailored to brand requirements.

Indian advertising industry to hit Rs 1.2 trillion in 2024; digital share to reach 50%: IPG Mediabrands

Digital media is poised for +15.9% growth, the surge is propelled by the Government of India’s thrust on digital infrastructure, making internet accessible and affordable, says Magna report.

The advertising revenue to grow +11.8% this year. CPG, Auto, Retail, Government and Political advertising, and Finance are expected to be the most dominant sectors contributing to India’s adex growth in 2024,

Selective sections from Telecom Act 2023 to come in effect from June 26

Written comments on the issues raised in the Consultation Paper are invited from stakeholders by August 1 and counter-comments by August 8, respectively. (Image: Unsplash)

Section 20 of the ‘Telecommunications Act 2023’ states that the Central government can take control of any telecommunications services or networks in times of emergency after the implementation of the Act.

MIB calls stakeholders meeting on ‘self-declaration certificate’; more than 26K SDC uploaded

The ministry stated that it has received concerns from Honorable Members of Parliament, statutory organizations, and public grievances regarding content on OTT platforms.

Amid advertisers in large numbers continuing to comply with the mechanism while juggling between the concerns raised, the Ministry of Information and Broadcasting has called for a meeting of the industry stakeholders on June 25th. The affidavit submission to the Supreme Court is due on July 9th.

Sun, Sea, and Scam: Adland introspects its ‘poor show’ at Cannes Lions 2024

One may argue to be less critical of the dismal performance of the Indian contingent at Cannes Lions this year, considering everyone goes through a ‘phase’. However it is to be noted that India is home to more than 40,000 ad agencies. (Photo: Unsplash)

What does the poor performance of Indian ad agencies at Cannes Lions 2024 mean for the ad industry and ecosystem?

Amid quality & customer service concerns, Zepto raises $665 mn at a $3.6B valuation

Jarvis helps small and large brands increase brand salience and platform sales by running optimised and focused campaigns to Zepto’s users.

Zepto, which competes with the likes of Blinkit and Swiggy Instamart in the quick-commerce market, plans to double its store count to 700+ by March 2025. The expansion and funding come at a time when customers repeatedly have raised concerns about the company’s quality control and customer service.

Bank of Baroda onboards Tennis player Sumit Nagal as brand endorser

The highest-ranked Indian singles tennis player currently, Sumit Nagpal has jumped to a career-high singles ranking of World No. 71 on 17th June 2024, while securing a place in the Indian contingent for the Paris Olympics in the process.

Considered a role model for today’s youth, Sumit Nagpal will help the Bank of Baroda connect with GenNext.

Swiggy launches initiative to tackle staffing challenges in restaurants

Previously, he served as the Chief Operating Officer of the supermarket business at More Retail, where he also held the position of Chief Merchandising Officer before that.

The new feature on the Swiggy Partner App will connect restaurants to staffing experts and provide restaurant owners direct access to job listings and candidate database.