Despite several stakeholders opposing the inclusion of OTT services in the NBP, TRAI published a consultation paper last year on the regulatory framework for OTT communication services and the selective banning of OTT services. In its recommendation paper released on June 20, TRAI outlines no such regulation – bringing relief to many.
Author: Akanksha Nagar
TV ad volume drop by 4% in Jan-March quarter: TAM Adex report
During the January-March 2024 quarter, GEC dominated as the most popular channel genre for advertising. Meanwhile, the F&B sector solidified its top position with a 26% share.
BREAKING: Govt releases draft guidelines for prevention, regulation of spam calls
Department of Consumer Affairs constituted a committee comprising of representatives from DoT, TRAI, COAI, BSNL, Vodafone Idea, Reliance and Airtel to draft guidelines to address the issue of unsolicited calls. Based on such deliberations and suggestions, draft guidelines have been framed. DoCA seeks views and suggestions of the public on the proposed guidelines within 30 days, i.e. 21st July.
BREAKING: TRAI issues Vision, Mission and Goals for National Broadcasting Policy 2024
The Ministry of Information and Broadcasting had requested TRAI to provide its considered inputs under Section 11 of the TRAI Act, 1997 for formulation of National Broadcasting Policy.
MeitY meets industry think tanks on concerns over Digital Competition Bill
The Ministry of Electronics and Information Technology (MeitY) met with prominent think tanks on June 18th and 19th to seek their inputs on the draft Digital Competition Bill, and its impact on domestic start-ups.
D2C brands take direct hit, influencer agencies ‘not fully aware’ of self-declaration certificate mechanism
While the influencer marketing agencies are still grappling with the SDC mechanism, not entirely aware of the Order; direct-to-consumer brands have been significantly impacted on the front of user-generated content and daily creatives.
Despite 10K ‘self-declaration certificates’ uploaded, it’s not ‘business as usual’ for advertisers
The Supreme Court directive to upload a ‘self-declaration certificate’ for every ad has significantly reduced the volume of ads for advertisers. They prefer to err on the side of caution at the moment, but they also face challenges from a ‘laggy and cumbersome’ mechanism.
Toshiba JSW appoints Daisuke Murata as Managing Director
Murata joined Toshiba Group in 1994 and for three decades worked on engineering and manufacturing of large equipment for power sectors. In his new role, he aims to bolster Make-in-India program and Export-from-India initiatives by expanding company’s business presence in overseas markets including Southeast Asia, the Middle East and Africa.
The Content Lab appoints Prateek Mehta as Creative Director
Mehta’s work has found recognition not just among clients but also across national and international forums like Cannes Lions, MMA Global and Effies to name a few.
Tonic Worldwide wins digital mandate of Daawat-brand owner LT Foods: Exclusive
LT Foods, the parent of the Indian basmati rice brand- Daawat, has initiated its digital communication for the first time. Tonic Worldwide will help grow the digital identity of the corporate brand.