Author: Akanksha Nagar

CGI is the most powerful tool for attention-grabbing campaigns: Sahil Chopra of iCubesWire

"Advertising risks a generic appearance due to excessive use of CGI, making many adverts alike. This diminishes their effectiveness and ultimately leads to lower viewer engagement," says Sahil Chopra of iCubesWire.

While for smaller brands or campaigns with limited budgets, initial investment in Computer-Generated Imagery can be a significant barrier, Sahil Chopra, Founder & CEO, ICubesWire, says it eventually tends to become cost effective. Traditional methods may necessitate expensive locations; settings and properties while those can be digitally created by using CGI.

MIB meets stakeholders on regulating UGC on social media under broadcast services bill

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

The Ministry of Information and Broadcasting held a meeting with the stakeholders including Spotify, Google, Netflix and FICCI, on July 9 to discuss the purview of the broadcast services bill w.r.t. social media news content. It has requested feedback and comments within three weeks on the latest version of the bill.

TRAI releases consultation paper on framework for providing telecom service through authorisation

Written comments on the issues raised in the Consultation Paper are invited from stakeholders by August 1 and counter-comments by August 8, respectively. (Image: Unsplash)

The consultation paper follows a reference from the Department of Telecom sent to the TRAI on June 21 to provide recommendations on terms and conditions, including fees, for authorisations to provide telecom services as per the provisions of the Telecommunications Act, 2023.

DoT releases draft ‘Right of Way’ rules for public consultation

Written comments on the issues raised in the Consultation Paper are invited from stakeholders by August 1 and counter-comments by August 8, respectively. (Image: Unsplash)

The Department of Telecommunications (DoT) has released the draft Right of Way (RoW) rules under the Telecommunications Act 2023. This aims to streamline procedures and ensure efficient deployment of telecommunication infrastructure.

After change in eligibility criteria, TRAI invites applications for posts

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

On July 5, TRAI notified news rules under the Telecom Act. Under the same, only government secretary-level officials are eligible for TRAI chief. Some eligibility conditions were also relaxed for the vacant positions.

Amid UEFA Euros, cable operators take Sony channels off air in Kolkata

TRAI had issued the consultation paper on August 9 seeking responses from stakeholders until September 6 and counter comments until September 20.

Apart from five major sports channels, the broadcaster has over 30 entertainment and kids channels in multiple languages that went off the air on GTPL-KCBPL, DEN, Hathaway, and Metrocast.

76% Indian consumers concerned about privacy, data sharing on social media: PwC report

While 77% discover new brands via social media and 81% use it to seek reviews before purchasing, concerns persist; 76% worry about privacy and data sharing, underscoring the need for stringent privacy measures. (Representative image via Unsplash)

According to the PwC’s Voice of the Consumer Survey 2024, social media is the least trusted channel. The report also notes that 82% of Indian consumers consider the protection of personal data as the most crucial factor in building trust.

MIB issues advisory on provisioning of satellite capacity on non- Indian satellites

All Access Providers have been directed to comply with these directives and submit regular updates on the actions taken on the 1st and 16th of every month.

Beyond March 31, 2025, only satellites authorised by IN-SPACe can provide space-based communication and broadcast services in India, and any new or additional capacity must comply with the authorisation requirements.