Currently the Independent Director, Makhija will succeed R Gopalakrishnan with effect from October 1, 2024.
Author: Akanksha Nagar
Bombay HC imposes Rs 4 crore penalty on Patanjali for breach of order
The Bombay High Court has imposed an additional Rs 4 crore penalty on Patanjali Ayurved for violating an ad-interim order of the Court, which had restrained the company from selling its camphor products concerning a trademark infringement case filed by Mangalam Organics.
Cheil’s Experience Commerce bags digital and media mandate for Eveready
The agency won the account through a multi-agency pitch and will manage digital, social and media mandate for Eveready’s battery, flashlights and lighting business units.
Legal notices sent to brands who latched on Manu Bhaker win without sponsoring her
Brands including the likes of LIC and Bajaj Foods have been sent legal notices for infringing Bhaker’s personality rights as they latched on moment marketing free of cost.
Despite Google’s retention of third-party cookies, shift toward first-party data continues
The industry trend is shifting towards leveraging first-party data, encouraging advertisers to build direct consumer relationships, and enhance data collection from owned channels. Adland calls Google’s decision a temporary relief and continues to push for privacy-friendly technologies.
Expect 20% surge in endorsement fees for Manu Bhaker; but will her winning shots hit marketers’ target?
At present, Bhaker endorses brands like HealthShots and Performax Activewear. With a current brand value of around $10 million, industry experts say the endorsement fee is likely to increase by at least 20 percent. However, some say there’s a lack of brand recall.
Delhi HC orders Baba Ramdev to remove Patanjali’s Coronil misleading claim as Covid-19 ‘cure’
During the hearing on June 29, the Delhi High Court ordered Ramdev to retract his public remarks (within three days) in which he claimed that Coronil was a “cure” for Covid-19 and not just an immune booster.
Aditya Birla Group’s Indriya eyes becoming top jewellery retailer
The Group has forayed into the jewellery market with the launch of Indriya. Accelerating its retail expansion, it has already opened first four stores across the country.
MARS Cosmetics eyes 60 percent revenue growth in FY25; ad spends up by 30 percent
To enhance the brand’s visibility in the competitive beauty personal care market, MARS Cosmetics has significantly ramped up its investments in social media campaigns, and expanded influencer partnerships. Its CMO, Anmol Sahai Mathur, talks about company’s growing retail presence and target of closing the fiscal at Rs 400 crore in revenue.
Google has a new competitor – SearchGPT by OpenAI
SearchGPT is an AI-powered search engine with real-time access to information across the internet. It will be available as a prototype in limited release and OpenAI plans build it into ChatGPT.