Author: Akanksha Nagar

76% Indian consumers concerned about privacy, data sharing on social media: PwC report

While 77% discover new brands via social media and 81% use it to seek reviews before purchasing, concerns persist; 76% worry about privacy and data sharing, underscoring the need for stringent privacy measures. (Representative image via Unsplash)

According to the PwC’s Voice of the Consumer Survey 2024, social media is the least trusted channel. The report also notes that 82% of Indian consumers consider the protection of personal data as the most crucial factor in building trust.

MIB issues advisory on provisioning of satellite capacity on non- Indian satellites

All Access Providers have been directed to comply with these directives and submit regular updates on the actions taken on the 1st and 16th of every month.

Beyond March 31, 2025, only satellites authorised by IN-SPACe can provide space-based communication and broadcast services in India, and any new or additional capacity must comply with the authorisation requirements.

TRAI directive on pay channels has broadcasters mulling legal action

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

According to the TRAI directive, pay channels available on DD Free Dish should be free to other distributors. As per reports, the broadcasters are planning to challenge the directive.

MIB continues its efforts to streamline ‘self-declaration certificate’ mechanism

Stakeholders say that the MIB is demonstrating its commitment to enhancing the ease of doing business in the advertising sector. (Image source: Alan de la Cruz via Unsplash)

In its affidavit to the Supreme Court on July 9th, the Ministry of Information and Broadcasting requested the court to permit only one portal to upload ‘self-declaration certificates’ for ads. Before that, on July 4th it restricted the mechanism to only food and health sectors, annually.

True power of Cannes lies in connections and shared experiences: Mowin Dias of DDB Mudra Group

"Within no time, the week got over, leaving us with overflowing suitcases of inspiration to have fun with our brands and enough pictures to fuel our creativity for months to come," says Mowin Dias, Brand Strategist, DDB Mudra Group.

Dias, Brand Strategist with DDB Mudra Group, in his very first year of advertising career is one of the 30 young marketers selected from across the world for the Cannes Lions Brands Marketers Academy of 2024. He talks about the shared experiences and the spark that ignites when creativity from around the world gets together.