Author: Akanksha Nagar

Amazon Prime Video inks 11-year global media deal with NBA

As part of the agreement, Prime Video Channels will also be the strategic partner and third-party global channels store destination for NBA League Pass, the NBA’s subscription service for streaming live and on-demand games, in the U.S. and internationally.

The agreement also includes rights to stream the NBA Finals in select years, enhancing the global reach and accessibility of NBA content.

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Categorized as Digital Tagged

Modenik Lifestyle ups ad spends by 25 percent; to double revenue growth in three years

"India's economy continues to grow, moving from a $3.5 trillion to a projected $7 trillion economy, and eventually $10 trillion, the per capita consumption of various categories, including underwear, is expected to rise. This economic growth is a significant driver of increased demand for both Dixcy and Enamor," says Shekhar Tewari of Modenik Lifestyle.

In a freewheeling conversation, Shekhar Tewari, CEO of Modenik Lifestyle, talks about gradual demand revival in rural areas buoyed by a good monsoon, supportive budget, and increased liquidity. He further discusses the company’s retail expansion plans and growing investments in e-commerce for Dixcy, Enamor, and Levi’s.

Rediffusion launches specialist agency for start-ups – KONJO

Konjo by Rediffusion will work on a remuneration system where it will participate in the equity value of its client brands and has already signed up two clients.

The agency will be based in Mumbai, Bangalore and Delhi and will be overseen by Carol Goyal, Group Director. A full-time CEO for the agency has been identified and will join in October from his current assignment overseas.

Cannes Lion owner Ascential agrees to sell to Informa for $1.5 billion

Informa said it would expand both events and accelerate growth, helped by its data platform and understanding of both the marketing and fintech sectors, according to a Reuters report.

Informa already has a number of its own experience-led, festival brands such as the Monaco Yacht Show, London Tech Week, and the Black Hat cyber security festival.

Bhashini signs MoU with New Media Wing of Ministry of I&B

MIB advisory, issued on April 22, references a Delhi High Court order which underscores the importance of making digital content accessible to PwDs.​

The collaboration will focus on translation into 12 languages and text-to-text, text-to-speech, speech-to-text, audio localisation, live video/audio translation, and subtitling.

X most utilised publisher to push ads on digital in Q1CY24: TAM

According to TAM Digital AdEx report, excluding Twitter, YouTube.com was the leading publisher during Q1CY24 as compared to Q1CY23. (Photo by Firmbee.com on Unsplash)

According to the TAM Digital AdEx report, the digital medium witnessed growth in ad impressions by 52 percent in the January -March’24 quarter as compared to the same quarter last year.

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BMC’s new OOH advertising policy could do more harm than good, fear stakeholders

Times Internet Ltd has witnessed a marginal rise in its advertisement revenue in FY 24

While the advertising agencies have welcomed the swift response by BMC on the fresh draft recognising the importance of measures in preventing future disasters, many have opined how guidelines are being made in isolation with no stakeholders’ consultation.