Author: Aashrey Baliga

Elon Musk hosted a Twitter Space to address advertisers

The billionaire's first two weeks as the new Twitter owner in October were marked by rapid change. He quickly fired Twitter's previous CEO Parag Agrawal and other senior leaders and then laid off half its staff in November.

Musk discussed about the company’s plans to make a safe space for brands and users.

Suryakumar Yadav’s brand equity soars; more brand deals to be announced soon

His Instagram following has gone up by 300 percent, and he is in the top 10 when it comes to active users on Instagram. This is something that we have been working on building from a narrative perspective. Yadav is a witty and smart guy. He's got a good balance of humour, and at the same time, he's very hardworking. He's also a family man. So, all these personality attributes make him exciting for brands.

The 32-year-old cricketer’s endorsement fee has shot up to about Rs 65 lakh a day from Rs 20 lakh a day in 2021.

Brain Matters: What makes the Indian consumer laugh?

Social media is the biggest platform for them to build on their hobbies. It provides a platform for them to pursue their hobbies and passions, build a community for themselves, and earn good money from it. (Representational image via Unsplash)

Jester or Outlaw, brands have always believed that the way to the consumers’ heart is through bellicose laughter. It begs to ask. What does India find funny?

Clutter Breakers: Cadbury 5 Star’s ingenious ad campaign that markets itself

An ingenious move by 5 Star, where they get to advertise their product for free. Every time you have to review something, you will think of the delicious chocolate. That is definitely some serious recall value. In the brands words, it is probably “The biggest ad campaign in history.” It certainly is the most geographically widespread.

5 Star has come up with a unique solution where they no longer have to spend any money on advertising as their product will now market itself.

Mast & Meh: Swiggy, Licious, Sugar, Mamaearth, MakeMyTrip, Britannia

MAST - Swiggy has adopted a new format for its recent series of ads, Mukbangs and ASMR! The ads certainly are very wholesome to watch and will definitely make you feel extremely hungry. We highly recommend everyone, especially those on a diet to watch this one.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

Surya Kumar Yadav may double his score on brand valuations, say experts

The public broadcaster expects, this move to give the matches an unprecedented reach and availability across all households with a television, making it the most extensive and widest coverage on free-to-air TV(Image credits @virendersehwag on Twitter)

His strong performance, especially after the last match against Zimbabwe in the T20 World Cup match, will double his brand value, say experts. It is estimated Hardik Pandya charges around Rs 1.5-2 crore per day for an endorsement whereas Yadav’s fee is around Rs 1 crore.

YouTube Shorts are coming to a television screen near you

India is one of the markets for Courses' pilot rollout owing to the fact that there are 60 million plus videos that are related to digital skills or subjects taught in school. (Representational image via Unsplash)

YouTube Shorts will be rolled out over the coming weeks to smart television models, game consoles, and streaming devices made in 2019 or later.

Influencer Marketing Mavericks: How NOFILTR is building the stepping stone for the next big trend in content creation

NOFILTR is an influencer marketing and incubation agency that wants to build a seamless bridge between creators and brands. Their speciality, they say, is not only focusing on boosting popularity and follower count but batting for putting together original and fresh content that leads to popularity and business.

Hitarth Dadia, partner and CMO at NOFILTR, speaks about changing trends in the influencer marketing ecosystem, the importance of feedback and about their interesting business arm, Escape