Aashrey Baliga – Page 177

Cleartrip CMO Kunal Dubey: Metaverse can inspire travel but cannot replace it

The campaign targets individuals with a strong intent to travel. In recent months, the number of people searching for flights and hotels on Google has seen a significant increase for both domestic and international travel. The campaign offers customers discounts on flights and hotels, as well as products such as no-cost EMI and free refunds on medical grounds to make travel more stress-free.

Cleartrip’s CMO Kunal Dubey shares the genesis of the ‘Invest in travel’ campaign, key travel trends and thoughts on Metaverse travel.

ASICS’ CEO Yasuhito Hirota: India is one of the top markets for ASICS

"India is an important market for ASICS and we are committed to contributing to the economy. India is one of the top markets the brand is focusing on globally and is looking at expanding its presence in the market -substantially because as a market, India is diverse, and each day we are learning more and more about the Indian customer." - ASICS’ CEO Yasuhito Hirota

A Tata Mumbai Marathon partner, ASICS’ CEO Yasuhito Hirota said that the sportwear company is committed to contributing to the Indian economy.

Shehnaaz Gill features in Tata Tea Premium AI-backed Lohri campaign

Through this initiative, users can enjoy AI driven hyper-personalized Tappas made in their own name, celebrating an occasion of their choice that can be seamlessly shared with their loved ones.

Tata Tea Premium built a microsite allowing consumers to create and share their own personalized music video ‘Tappa’, sung and performed by actor Shehnaaz Gill.

Media Mavens: Work-life balance is passé, what one does today is work-life integration, says Carat India’s Anita Kotwani

Kotwani says, "I do see a lot of my female peers leading other operating companies, and I personally feel very proud that the media industry has been able to drive this change. It’s the belief of the leaders at those operating companies where they have rewarded meritocracy and have chosen leaders that are able to drive the organization’s goal."

Anita Kotwani, CEO of Carat India, talks about the big trends of 2023, leadership mantras, work culture and more.

Piramal Finance’s Jairam Sridharan on the brand’s maiden ad campaign: Our aim is to create awareness

"In financial services there are a lot of ads that look nice and pretty. Customers laugh merrily over a table of pizza in a restaurant which almost looks like a social media profile of customers, as opposed to their customers' real lives. We wish to show the real customers in the real situations, not their social media personas," says Jairam Sridharan in an exclusive interview with Storyboard18.

Jairam Sridharan, MD, Piramal Finance, talks about the genesis of a new campaign, building brand Piramal Finance and creating awareness through muti-media platforms.

Shark Tank judges Vineeta Singh, Peyush Bansal and more: Ads that feature brands’ founders and CEOs

Founders have often taken part in their brands advertisements. It has evolved from cheeky one-liners to being active parts of a storyline.

Take a look at some of the ads that featured founders of brands in ads as themselves.

Mast & Meh: Lenskart, Zomato, Smallcase, Red Label, Pidilite, Sofit India

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped.

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

What will drive the $86 million ad spend on connected TV in India in 2023?

Brands are looking for incremental reach and making an impact by getting premium ad inventory across OTT platforms, especially at the time of big sports events like FIFA and the T20 World Cup. Since CTV has a shared viewing experience, it leads to a higher emotional response to ads. (Representational image by Karla Hernandez via Unsplash)

Digital first brands, affordable smart TVs and better ROI will be major boosters for connected TV growth in India.

Bombay Shaving Company’s Shantanu Deshpande on Shark Tank’s new season, founders-investor relationship

"All the investors on the show are founders and many of them are close friends of mine and have been public about their relationship with fundraising and they will absolutely agree with this. So, I hope for the future seasons of Shark Tank they show this relationship to be one of equals." - Shantanu Deshpande, founder, Bombay Shaving Company (Representative image via Twitter - @ISushmaPandey & @world_dais)

Shantanu Deshpande emphasises on the need to treat founders of the companies coming on the show equally.

Shark Vineeta Singh on importance of having a personal brand: ‘You need to have a voice’

Vineeta Singh has recently found herself facing flak after the first episode of Shark Tank season two was aired on January 2. Viewers appeared to be disappointed with the judges on the business reality show after the most of them rejected the pitch of two entrepreneurs because they represented a cosmetics brand Recode. (Representative image via Twitter - @khabarinshorts)

Sugar Cosmetics CEO and co-founder Vineeta Singh says there is no option but to have a personal brand if it helps the business.