Tag: Trending

From delivery boy to CEO: Sanjeev Bikhchandani “salutes” CRED’s Kunal Shah

Shah's journey to financial independence began at the age of 16 when he worked odd jobs such as pirating CDs and running a cybercafé from home. Despite his success, he chooses to get paid Rs 15,000 per month as CRED's CEO. (Images sourced via Forbes India)

Founder and CEO of CRED, Kunal Shah’s journey from working odd jobs as a delivery agent to leading a fintech giant, spotlighted by Info Edge founder Sanjeev Bikhchandani.

Who are the Unilever executives scooped up by Ola and Swiggy?

Two experienced executives from Unilever have recently joined prominent Indian startups Ola and Swiggy. These hires come as both companies prepare for significant shifts and development in their industries.

Ola and Swiggy, two major new-age companies, have hired executives from Hindustan Unilever.

Boycott Zerodha trends: Users express their disappointment over technical glitch

The episode delved into the intricacies of energy transition, emphasizing the critical role of renewable energy sources, such as solar, nuclear, and wind, in combating climate change. (Image source: Forbes India)

On January 30, Zerodha experienced a technical glitch which was resolved later during the day. Some of the traders who were affected were seen asking for compensation on social media platforms.

Down with marketing-gimmick Fever: Why an FM radio channel’s stunt backfired

the question that has been raised as a result of this campaign is if announcing the demise of a brand is a good marketing strategy. (Representative Image: Daria Nepriakhina via Unsplash)

What is the purpose of a campaign? To grab eyeballs, to turn viral and to get everyone to talk about it. From that stance, it was a success. But another very important aspect of marketing is getting the right message across. Did HT Media succeed in doing that? That has been the debate.

Why HT Media ‘shutting down’ Fever FM as a marketing stunt is a bad idea

Ramesh Menon, CEO of audio business, HT Media Group, took to Fever FM’s LinkedIn to announce the seize of operations of Fever FM. (Representative Image: Michael Carruth via Unsplash)

HT Media recently announced that they would be shutting down Fever FM, a radio station under Fever Network. This was a big marketing gimmick. The radio station isn’t actually shutting down. It’s simply preparing for a relaunch and will move to a new digital home.

Merger plans to legal disputes: Sony-Zee saga far from over

The Singapore International Arbitration Center is the first Asian arbitration institution to offer this process and has received over 130 applications since 2010 for the appointment of an Emergency Arbitrator. (Image source: Moneycontrol)

The termination of the Zee-Sony merger has set off a chain reaction with an impact on the legal front, apart from the markets and stakeholder confidence.

Amitabh Bachchan raises concerns over AI face mapping in film industry

Bachchan drew attention to the concerns raised in Hollywood, where artists and writers reportedly went on strike because producers and directors claimed ownership of face mapping and the written content considered their property for unlimited use. (Image sourced via Forbes)

Bollywood actor Amitabh Bachchan expressed concerns about the growing use of artificial intelligence (AI) face mapping in the film industry in a speech at the Symbiosis Film Festival in Pune.

Deepfaking a deepfake: HDFC’s campaign won in traction but lost in trust

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

HDFC Bank recently released a campaign featuring Nora Fatehi. Well, not quite. It was a deepfake video of the actress promoting the brand’s services.

Which is the foods brand that Edelweiss’s Radhika Gupta hopes will be a Rs. 7500 crore business?

Reflecting on Bhagat's experience, Gupta acknowledged the dual nature of the sharks on Shark Tank India – formidable in their pursuit of investments yet compassionate and supportive towards budding entrepreneurs. (Image sourced via Edelweiss website)(Image sourced via Edelweiss website)

Shark Tank India judge Radhika Gupta has invested in the food brand. Find out what impressed her to fund the startup.