Sudhir Sitapati and Vinay Sitapati shed light on how politics influences consumer behaviour

India is gearing up for multiple state elections and the approaching central election. Thus, it becomes crucial to understand the correlation between political regimes, policies, elections and consumer purchase patterns. (Images sourced from Forbes India and Ashoka University website)

Sudhir Sitapati, MD and CEO of Godrej Consumer Products and Vinay Sitapati, a professor of political science and legal studies at Ashoka University, talk about the relationship between political landscapes and consumer behaviour.

Why does Tanmay Bhat think CMOs don’t know where to spend money?

Nikhil Kamath, co-founder of Zerodha recently hosted a group of successful content creators on his podcast - WTF. The panel included Tanmay Bhat, Nuseir Yassin, Ranveer Allahbadia and Prajakta Koli. (Images sourced via YouTube and Instagram)

Tanmay Bhat, renowned comic and ad maker said a rather interesting thing on Nikhil Kamath’s podcast. “If I was hiring for marketing and there’s a kid who has grown an Instagram page from 0 to 10k followers, that kid is a killer. Most CMO’s would not know where to spend money to make this happen.” 

MeitY gives 7 day deadline to social media platforms to align themselves with Indian laws and regulations: Rajeev Chandrasekhar

This was followed by similar questions on former American president Donald Trump and President of Ukraine Volodymyr Zelenskyy.

Chandrasekhar mentioned that deepfakes could be subject to action under Rule 3(1)(b) of the current IT Rules, which mandates the removal of 12 types of content within 36 hours of user complaints being filed.

MIB proposes pivotal ‘Broadcasting Services (Regulation) Bill 2023’

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

The draft Bill provides for a consolidated framework to regulate the broadcasting services in the country and seeks to replace the existing Cable Television Networks (Regulation) Act, 1995 and other Policy Guidelines currently governing the broadcasting sector in the country.

Union Minister Anurag Thakur announced pivotal legislation to modernize broadcasting sector’s regulatory framework

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

A National Broadcasting Policy, outlining the vision, mission, strategies, and action points, is seen as a critical step to guide the development and growth of the broadcasting sector, especially in the context of new and emerging technologies.

Zerodha’s Nithin Kamath expresses concerns over use of dark patterns

Kamath has several times spread awareness on deepfakes and how they can be misused and the consequences can be grave. (Twitter via @CNNnews18) (Image source - Twitter via @CNNnews18)

Nikhil Kamath, co-founder and CEO of Zerodha, took to X to share that he too believes that the guidelines will help consumers have a better and more unfiltered shopping experience.

Merger or mess?: WPP kills Wunderman Thompson brand after merger with VMLY&R to form VML

Wunderman Thompson was essentially straddling two spaces – brand and legacy that JWT stood for and the digital prowess and tech that Wunderman is globally known for. (Representative image via Unsplash)

The merger of Wunderman Thompson and VMLY&R has left the industry wondering what has happened to one of the most iconic agency brands.

54 percent of consumers expected to engage in hybrid shopping: InMobi study

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

To maximize their presence throughout the customer journey, brands should connect with high-intent audiences early on through a multi-channel, full-funnel approach, rather than solely focusing on the final purchase stage.

Ecommerce festive season offers shrink; brands and online sellers overachieve target by 25-30 percent

In the past year, Meesho's Project Vishwas prevented over 22 million fraudulent transactions, blocked 7.7 million scam attempts, and reduced lottery fraud by 75%.

Sales of LG India grew by 30 per cent with televisions, washing machines and refrigerators. Flipkart sold over 4 lakh units of Apple’s iPhones during this period.