Both new-age and legacy brands are now using cricket and other emerging sports as their preferred marketing tool. Bollywood may not be out of the picture, but sports has certainly upped its game.
Tag: Storyboard18
Why India needs an Indian Idol-esque platform to hunt for talented runners
Till we put a stop to considering “running” as a fitness entertainment and start seeing it as a professional sport, nothing will change.
Why are startups betting big on sports marketing?
Current sporting events in India are more than mere competitive events; they are more carnivalesque extravaganzas with viewers celebrating a common cause – entertainment.
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Tata Starbucks CEO Sushant Dash on their expansion strategy in India
Dash on the brand’s new initiatives and what else is brewing at Tata Starbucks.
Velchamy Sankarlingam on what’s next for the platform Zoom
Narayan Devanathan on what does new Denstu look like
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