Storyboard18 – Page 7 – storyboard18

Why India needs an Indian Idol-esque platform to hunt for talented runners

India’s performance in track and field has been dismal and the picture is far more grim and grey when it comes to “running”. (Representational Image via Unsplash)

Till we put a stop to considering “running” as a fitness entertainment and start seeing it as a professional sport, nothing will change.

Why are startups betting big on sports marketing?

With two new teams (Gujarat Titans and Lucknow SuperGiants) getting bought last year at a combined staggering value of $1.6 billion, the average price tag of a team has seen a 16-fold jump from its inception. These two factors were instrumental in boosting the valuation of IPL to become a Decacorn and the second largest sporting league (on a per match basis from broadcasting fees) globally. (Representative Image via Unsplash)

Current sporting events in India are more than mere competitive events; they are more carnivalesque extravaganzas with viewers celebrating a common cause – entertainment.

Is badminton still a hard sell in India?

Representative Image via Unsplash

Indian shuttlers are smashing it on international courts and building the sport’s value like never before. But most brands want to invest in events and short-term partnerships.

Marketing Recoded Ft. Twitter APAC’s Preetha Athey

Preetha Athey, Director - Global Business Marketing, Twitter APAC

Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.

Rajashree R speaks about TCS’ 10K running competition

Rajashree R, who previously served as the chief marketing officer transitioned into the role of a vice president. Abhinav Kumar, who had served for 21 years at TCS stepped into her role as the CMO.

Rajashree R, chief marketing officer, TCS, tells Storyboard18 how there is no other brand that has dominated a sports like TCS with running.

In conversation with Ivan Markman of Yahoo

Ivan Markman, chief business officer, Yahoo

An exclusive chat with Ivan Markman, chief business officer, Yahoo, about what does new Yahoo look like.

Tata Starbucks CEO Sushant Dash on their expansion strategy in India

Sushant Dash, CEO, Starbucks

Dash on the brand’s new initiatives and what else is brewing at Tata Starbucks.

Velchamy Sankarlingam on what’s next for the platform Zoom

Velachamy Sankarlingam, President, Product & Engineering, Zoom

Narayan Devanathan on what does new Denstu look like

Narayan Devanathan, Chief Client Officer, Dentsu India

In a first and exclusive interview, Devanathan spoke to Storyboard18 about Dentsu India 2.0 and the newly created chief client officer position.

Marketing Recoded ft. Pepperfry’s Kashyap Vadapalli

Pepperfry’s Kashyap Vadapalli

Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded.