Tag: Special Coverage

EssenceMediacom’s festive strategy, Tata Capital’s new campaign & TCS tops BrandZ 2024

During festive seasons, the primary objective is to boost sales by enhancing consumer consideration. To achieve this goal, a multi-faceted approach leveraging various media channels is essential. While traditional mass mediums such as television remain influential, digital platforms will continue to play a crucial role in shaping consumer perceptions and driving consideration.

In the latest episode of Storyboard18, EssenceMediacom’s CEO, Navin Khemka, discussed the agency’s growth and festive season outlook. The episode also highlighted Tata Capital’s new campaign and Kantar’s BrandZ 2024 report, naming TCS as India’s most valuable brand.

StarQuik not in Q-commerce rat race | The Advertising Club re-elects Rana Barua as President

StarQuik was initially launched in Gurgaon in 2014 as GrocerMax by K. Radhakrishnan and Gaurav Juneja. It came under Tata’s aegis in 2017 when Tata Group sought to enter the e-grocery space. Shortly after, GrocerMax shut down in Gurgaon and shifted operations to Mumbai.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Privacy Judgment and DPDP Act – Seven Markers

The Indian Space Research Organization alone has to fend off more than 100 hacker attacks every day. (Image: lianhao-qu via Unsplash)

Public policy expert Deepak Maheshwari writes the DPDPA is not a comprehensive privacy law even as it promises to push the envelope for privacy in the digital realm.