Media – Page 254 – storyboard18

Rs 5 lakh for a post: Finance influencers aka Finfluencers’ purses swell as content demand rises

Experts suggest that someday Indian finance influencers will come up with their own financial product where managing money would be easier. (Representational image via Unsplash)

As financial content is gaining popularity, finance influencers are seeing a sharp growth in their pay packages.

Elon Musk’s Twitter takeover raises concerns among marketers

Elon Musk, who earlier this year had dropped the plan to acquire Twitter citing a high number of fake accounts on the platform, had said that advertisers would not be able reach the customers they intended if Twitter was flooded with bogus accounts. According to Musk’s statements earlier this year, 10% of the platform’s daily active users who see ads are inauthentic accounts (Representative Image via Unsplash)

General Motors suspended its paid advertising on Twitter after Musk’s takeover, saying that the platform will change now and that it wants to understand the direction Twitter will take.

How CasinoKart is making the Indian poker goods industry AtmaNirbhar

"Since our inception in 2015, we have been constantly working towards making the Indian gaming goods ecosystem 'Atmanirbhar' and we will continue to expand our offerings based on consumer feedback." Says Aditya Sardana, CEO - CasinoKart

CasinoKart is witnessing a growth burst thanks to casinos in the country that are looking at using only India-made products.

Elon Musk Twitter Deal: Read billionaire Elon Musk’s message for Twitter’s advertisers

As per marketers, advertising business that forms the bulk of Twitter’s revenue is not on a par with other social media platforms in India

Elon Musk’s Twitter takeover has created quite a stir in the site’s leadership ranks and among advertisers. Here’s why.

Instagram Reels and the small seller saga in India: How Meta’s platform is tripping up small sellers

Over the last few years, Facebook and Instagram pushed a number of features on their platforms to encourage small sellers. The tech giant even boasted of supporting 200 million businesses on Instagram, globally. (Representative image via Unsplash)

Small sellers are finding it hard to leverage Meta’s Instagram Reels and promote their products. Here’s why.

Madison Media Alpha bags Godrej & Boyce’s Rs 100 cr media mandate

The agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations. The account is estimated to be over Rs 100 crore and the incumbent agency is Starcom

The account was won in a multi-agency pitch and the agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations.

Ecommerce is at a nascent stage and I welcome new players entering the sector: Amazon’s Manish Tiwary

The global ecommerce juggernaut’s VP and country manager for India, Manish Tiwary, on how Amazon plans to unlock growth.

Gaming cos eye huge user growth during festive season, T20 World Cup

What Diwali means to the retail and e-commerce industry, T20 World Cup means to the esports and gaming industry. (Representational image via Unsplash)

Gaming and esports firms tap into the clash of cricket and festive season to drive user growth.

Simply Speaking: BBC at 100 – A hundred years with lessons for all

The BBC remains the world’s largest public service broadcaster with a total staff count of over 22,000, operating in over 70 countries. Its mission, laid down by Royal Charter, is to “act in the public interest,” champion impartiality, and “inform, educate and entertain.” (Image via Unsplash)

The BBC’s global spread, cultural impact and soft-power are undeniable. But the century-old media brand is up against a new world.

News versus GECs reach: How does BARC chairman and India’s top media planner see it?

As pr IPG's Shashi Sinha, "A lot of people do not know about another rule that the guidelines from the ministry highlights. The rule says 25 percent of the panel homes shall be rotated every year. The rotation is to be done in such a manner that older panel homes are removed first while maintaining the representativeness of the panel. This rotation is expected to be achieved in a staggered manner by rotating panel homes every month."

Speaking at the NBF conclave, Shashi Sinha referred to the News18 campaign and said it was an interesting way of waking up clients and saying that news can be a reach builder.