Tag: Media

Global brands set to make a splash in ICC Men’s Cricket World Cup 2023

Disney Star, the exclusive TV broadcaster for the World Cup in India, announced a partnership with 26 sponsors, including Booking.com BV and liquor company Diageo Plc, as stated in a statement shared by the company on Wednesday.

As World Cup kicks off major corporations like Coca-Cola, Google Pay, and Hindustan Unilever vie for the attention of India’s 1.4 billion cricket enthusiasts.

World Cup 2023: Flight searches up 15 percent for inbound travel, highest demand from Australia

On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14, the data noted. (Representative Image via Unsplash)

The top-five cricketing nations visiting India around the World Cup include the UK, Australia, the Netherlands, New Zealand and Sri Lanka. On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14.

World Cup 2023: PVR INOX in talks with ICC to live screen India matches, finals in theatres

Among OTT platforms, Disney+ Hotstar has announced that screening of World Cup matches will be made available as free-to-view to all mobile phone users accessing its platform. (Representative image by Jake Hills via Unsplash)

World Cup 2023: PVR INOX would screen India matches, knock-out games, semi-finals and finals in theatres, sources told CNBC-TV18, adding that the firm is likely to announce a partnership with ICC soon.

Sachin Tendulkar named ICC global ambassador for men’s cricket world cup 2023

“Request everyone to report videos, ads & apps like these in large numbers,” he added. (Image via Twitter - @mufaddal_vohra)

The Cricket World Cup will also witness a cast of ICC ambassadors – Vivian Richards, AB de Villiers, Eoin Morgan, Aaron Finch, Muttiah Muralitharan, Ross Taylor, Suresh Raina and Mithali Raj and Mohammad Hafeez.

Advertising on USA’s MSG Sphere costs $450k a day

The cost to build the MSG Sphere is estimated to be around $2.3 billion. (Image sourced via Sphere Entertainment Co website)

Recently, the cost for advertising on the MSG Sphere was leaked. It apparently costs a staggering $450000 a day and $650000 a week to advertise on the surface of the Sphere.

DGGI Mumbai Zone sends GST notices to Dream 11 and Play Games 24/7

Nazara is aiming to identify opportunities within the gaming, esports and adtech arenas internationally particularly with a focus on established gaming IP’s/studios, those advancing in technologies like web3, Virtual Reality, and AI.

Dream11 has been accused of improper classification of online fantasy sports gaming activities. The DGGI Mumbai Zone, in its notice, said Dream11 failed to submit the requisite documents despite several reminders. To address these concerns, a detailed inspection was conducted by the DGGI on September 14, 2023.

Election season fuels surge in ad spends in news media across MP, Rajasthan and Chhattisgarh

Recently, there were deepfake videos circulating of Union Home Minister Amit Shah, Congress’s Rahul Gandhi and of actors Aamir Khan and Ranveer Singh. These videos were promptly taken down from social media platforms and complaints were filed to this effect. (Representative Image: Phil Scroggs via Unsplash)

Experts see a surge in ad spending across states as political campaigns and regional advertisers look to amplify reach, fuelled by increased disposable incomes and post-election economic dynamics.

Zee-Sony merger may face further delay

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

Following its merger with Sony Entertainment India, Zee Entertainment Enterprises Ltd. (ZEEL) is set to be delisted from FTSE Global Equity indices.