Media – Page 205 – storyboard18

Jimmy’s cocktail makers launch new energy drink Hustle

GOAT Brand Labs plans to use the new funds to expand its presence across multiple channels, including quick commerce, brick-and-mortar stores, and exports.

The new energy drink Hustle plans to penetrate and capitalise on the markets potential after rival brand PepsiCo India’s Sting’s success.

Ad-supported streaming will become the new normal in India: PWC

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

By 2027, AVOD is anticipated to constitute a substantial 22.3 percent share of the overall OTT revenue in the India

More than 60% Indian businesses in media and entertainment have over 50% digital maturity: Vi Business

Two wheelers, shampoos, paints and moisturising lotion/creams were new entrants among the top 10 categories this year for TV broadcasters

50 percent MSME media and entertainment companies employ digital marketing methods for effective customer outreach.

Caution: Adalytics report on Google’s TrueView triggers caution among Indian media buyers and advertisers

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

As the findings of the report put data accuracy and transparency in the spotlight, it has prompted industry players to be meticulous in their decisions regarding ad investments.

Zee replaces CEO Punit Goenka with an interim committee

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

SEBI issued an interim order on June12, barring Subhash Chandra and Punit Goenka from key positions in any listed company.

Makeba trend: Short videos breath life into old songs

While everyone is grooving to the beats of Makeba, did you know that Makeba is actually the name of a person, Zenzi Miriam Makeba. (Images sourced via Instagram and Twitter)

Short videos are breathing life into old songs like Makeba by French artist Jain. Here’s how.

Chandrayaan-3 launch: News18 platforms post record breaking live concurrent numbers

In June, News18 Network garnered 5.1 billion views on YouTube and Facebook combined and became the preferred choice for viewers seeking news content on digital.

On YouTube, News18 Madhya Pradesh/Chhattisgarh’s digital platform achieved an impressive milestone with 421K live concurrent viewers. In the case of CNN-News18, it garnered 320K live concurrent viewers.

Sting emerges as fastest growing brand for PepsiCo India

In terms of volume, the category reached approximately 33.5 million liters in 2022, up from 30.4 million liters in 2021 and 26 million liters in 2020. (Representative Image: Philippe Oursel via Unsplash)

PepsiCo’s energy drink Sting has emerged as the dominant brand within the company, surpassing other long standing brands such as Pepsi cola and Mountain Dew.

Twitter begins sharing revenue with creators

Experts suggest that this GST will apply if the total annual income from various sources, including income from X, surpasses Rs 20 lakh. (Representative Image: Bastian Riccardi via Unsplash)

This means that creators can get a share in ad revenue, starting with
the replies to their posts.

Disney CEO Bob Iger hints at potential sale of TV assets amid streaming rise: CNBC report

The biggest concern for the entertainment giant is to figure out Iger’s succession plan. Iger has already extended his tenure by almost two decades.

Speculations surrounding the future of Disney-owned Star India emerge alongside reports of a potential sale of Disney’s TV assets