Tag: Media

Drive-in theatres with car stereo synced audio could soon become a reality in India

Given the current challenges related to reserve prices and operational costs, experts say the auction is more about survival than growth for the radio players. (Representational image by Alexey Ruban via Unsplash)

The regulatory body initiated an open consultation in April on PVR’s proposal to provide drive-in theatre services utilising small-range FM broadcasting. However, certain media companies oppose this initiative, and expressed concerns that it could adversely impact smaller FM channels in the region.

After OpenAI, Bard, consumers may get to use a new gen AI chatbot, Apple GPT

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

According to a report from Bloomberg, the tech giant Apple is yet to determine a strategy for releasing the technology to consumers, but is reportedly aiming to make a significant AI-related announcement next year.

OTT players given 2 weeks to respond to government’s proposal of regulating content

Speaking about the Bill Union Minister Anurag Thakur has said that piracy causes a loss of over twenty thousand crore rupees to the film and entertainment industry every year. Years worth of effort that goes into making a film is laid waste by piracy. To act against this menace the Government passed this Act, a move which was widely welcomed by the industry.

Information and broadcasting minister Anurag Thakur said OTT platforms should be sensitive to India’s cultural diversity, they must also reflect the collective conscience of the country and provide a healthy viewing experience for people of all age groups.

OTT platforms against new proposal for additional layer in self regulation

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

OTT content operates on a ‘pull’ model and is already subject to a comprehensive vetting process before being made available on online platforms.

Meta announces Llama 2 in partnership with Microsoft; What is this new ChatGPT rival all about?

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

The new Llama has been built on 40 percent more data than its predecessor, with more than one million annotations by humans to fine-tune the quality of its outputs, Zuckerberg said.

India will be the fourth-largest TV ad market globally by 2027: PWC

In emerging markets such as Indonesia, India and the Philippines, the main driver of internet advertising revenue is the increasing penetration and use of internet connectivity, particularly mobile and mobile sub-segments will continue to see strong growth (Representative Image: Glenn Carstens-Peters via Unsplash)

Global internet advertising market growth fell from 30.8% in 2021 to 8.1% in 2022 whereas India’s internet advertising market was among the fastest growing in the world and grew 35.3%.

DD Sports bags television rights for FIFA Women’s World Cup 2023

DD Sports also secured the television broadcast rights in India for FIFA Women's World Cup 2023. (Representative Image: Fauzan Saari via Unsplash)

This event will now be brought to millions of homes across India, courtesy to the strategic sub-licensing by US-based 1Stadia, specialising in technological advancements in the world of sports and media rights.

I&B minister Anurag Thakur: Won’t allow OTT platforms to demean Indian culture

Speaking about the Bill Union Minister Anurag Thakur has said that piracy causes a loss of over twenty thousand crore rupees to the film and entertainment industry every year. Years worth of effort that goes into making a film is laid waste by piracy. To act against this menace the Government passed this Act, a move which was widely welcomed by the industry.

In a meeting with OTT players, I&B minister Anurag Thakur mentioned how platforms have a responsibility of ensuring they do not propagate vulgarity and abuse camouflaged as creative expression.

Myntra appoints Tilt Brand Solutions as its agency of record

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Tilt Brand Solutions is a part Mumbai-based Quotient Ventures led by T. Gangadhar, Shriram Iyer and Rajiv Chatterjee.