Tag: Media

After multi-year lows, smartphone industry in India hopes for Diwali bump

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

Owing to the huge discounts offered by Amazon and Flipkart during their respective seasonal sales, the sales of iPhones went up by 25% as compared to the previous year.

TRAI grants extension on Spectrum Assignment consultation paper

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

The last dates for submission of written comments and counter comments have been extended up to 15th November 2023 and 29th November 2023 respectively.

IBDF asks TRAI to lift pricing restrictions on broadcasters

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

The IBDF in its request to the TRAI, said that broadcasters should be allowed to set prices for their TV channels and distribution services and should be able to negotiate the terms and conditions of their interconnections based on market data and forces.

Metaverse and regulators: TRAI raises big concerns around metaverse

Across the world, authorities are pushing for more regulation of emerging technologies like metaverse, AI, etc. (Representative Image: Minh Pham via Unsplash)

TRAI bats for appropriate regulation to safeguard future generations so they do not “inherit a digital world polluted by predators, hate speech and mistrust.”

Zerodha’s Nithin Kamath expresses concerns over use of dark patterns

Kamath has several times spread awareness on deepfakes and how they can be misused and the consequences can be grave. (Twitter via @CNNnews18) (Image source - Twitter via @CNNnews18)

Nikhil Kamath, co-founder and CEO of Zerodha, took to X to share that he too believes that the guidelines will help consumers have a better and more unfiltered shopping experience.

Amazon and Microsoft team up to take against tech frauds

The Apps would considerably enhance the capability of the CCPA in taking suo moto action against dark patterns.

Amazon, Microsoft, and Central Bureau Investigation (CBI), the federal enforcement agency in India, have taken decisive action against perpetrators of technology support fraud.

Merger or mess?: WPP kills Wunderman Thompson brand after merger with VMLY&R to form VML

Wunderman Thompson was essentially straddling two spaces – brand and legacy that JWT stood for and the digital prowess and tech that Wunderman is globally known for. (Representative image via Unsplash)

The merger of Wunderman Thompson and VMLY&R has left the industry wondering what has happened to one of the most iconic agency brands.