Tag: Media

Prasar Bharati invites e-tenders for media sales agency for its OTT platform: Exclusive

As per the tender document, the onboarded media agency has to figure out and create an inventory of hyper local advertising, sports advertising, advertising for new launches and others from the first day itself. (Representative Image: Erik Mclean via Unsplash)

Earlier this week, the public broadcaster started looking for a PR and marketing agency. Storyboard18 was the first to report.

WPP’s GroupM launches global commerce education curriculum

The content features custom, platform-agnostic materials and boasts more than 30 courses.

As a first between an agency and commerce ecosystem partners, the curriculum addresses the need for comprehensive, best-in-class education in a sector that is constantly evolving and innovating.

Election fever: March to May 2024 sets stage for news channel AdEx surge

In 2024, Glance recorded billions of impressions globally, with sports (252 billion glances), entertainment (146 billion), and travel & lifestyle (99 billion) leading user interest. (Image source: Moneycontrol)(Image source: Moneycontrol)

Alongside popular national brands, local brands in categories such as TMT bars, real estate, spices and others especially those in the Hindi news category, find value in associating with election coverage.

40 percent of users lean towards shorter episodes lasting between 5-15 minutes: Pocket FM Report

Smart home brands in India have been innovating to launch locally relevant smart devices such as tube lights, ceiling fans, IR blasters, and smart strips that cater to Indian home environments.

Approximately 40 percent of users lean towards shorter episodes lasting between 5-15 minutes, while 35 percent prefer slightly longer episodes in the 15-30 minutes range. Only about 25 percent of users prefer longer content, opting for episodes spanning approximately 45-60 minutes.

Prasar Bharati invites e-tenders for marketing and PR agency ahead of its OTT launch: Exclusive

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

The public broadcaster is looking for a marketing and PR service provider for their upcoming OTT offering. Duration of the services will be 12 months, extendable based on performance review.

Debate on news data may soon conclude as BARC meets MIB on Dec 19

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

Towards the end of November, the audience measurement agency got the ministry’s approval to do away with the four-week rolling average data system for news ratings but it was soon revoked.

India’s EV market to generate $100 billion by 2030: report

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

The report stated that the EV market can realise 40 percent penetration in the next seven years, a substantial increase from the current 5 percent penetration in the country.