Media – Page 206 – storyboard18

Elon Musk launches AI startup xAI

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

xAI will be led by Musk, who is also the CEO of Tesla, CEO of SpaceX, CTO and owner of Twitter and founder of many more companies.

Instagram to introduce its branded content tools on Threads

Meta also indicated that it will continue to invest in artificial intelligence (AI) and the metaverse.

As per a report, the branded content tools will enable marketers to engage in paid promotions on Threads.

Carlsberg selects Dentsu’s iProspect as media company

“Ask for the ditches instead of the pitches,” she said.

From January 2024, iProspect will assume responsibility for all media planning and buying duties for Carlsberg Group as its media agency of record.

Zee-Sony merger timeline uncertain amid regulatory challenges

Talking about Punit Goenka’s role in the new company, the order had said, “That very role in ZEEL is under question and therefore, till the final outcome of the proceedings in the instant matter, it would be appropriate that he is not part of the management of ZEEL or any corporate avatar of it.”

If the merger is able to overcome the challenges it is facing, it could create a powerful new player in the Indian media landscape.

Zee-Sony merger in limbo as SAT upholds SEBI’s order and NCLT reserves own

The case highlighted the actions of certain operators of Facebook pages and online platforms accused of sharing doctored videos of Dr. Shetty, falsely attributing unverified health advice and product endorsements to him.

SAT’s decision can be a setback for the merger said experts.

SAT Upholds SEBI’s Order: Zee promoters barred from key positions in listed entities

On June 12, Sebi issued an interim order, prohibiting the Goenkas from serving as directors or key managerial personnel in any listed company or its subsidiaries.

The National Company Law Tribunal (NCLT) will also be hearing on the Zee-Sony merger case on July 10

Harley Davidson re-enters India; Will Royal Enfield lose its throne?

The >250 cc segment is the most popular category in India and RE currently dominates it with the Classic 350 and the Bullet. A lot of brands try to compete in this category since it revives the most traction but none are able to overtake RE. (Representative image by Henk Van der Westhuizen via Unsplash)

Eicher Motors has a pretty large stronghold on the Indian market, largely due to the Royal Enfield brand. Royal Enfield provides a good quality, butch motorcycle with road presence, at an attractive price point, giving them a large portion of the market share.

JioCinema to stream India’s tour of West Indies in 11 languages

Recognizing the significance of screen time among children, the 'Kids and Family' profile is combined with a unique 'PIN' based 'Parental Control' mechanism. The profile will allow parents to customize the content access based on their child's life stage, giving them complete control. (Image by Samuel Regan-Asante via Unsplash)

The West Indies-India series kicks off on July 12 with two Tests, which will be followed by ODIs and T20Is.

TV news channels still top choice for latest updates: Axis My India

Two wheelers, shampoos, paints and moisturising lotion/creams were new entrants among the top 10 categories this year for TV broadcasters

The survey also says that consumption of TV, internet, radio, etc has increased for 18 percent of families.

Saatchi & Saatchi Propagate secures digital mandate for Enamor

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

While Publicis Worldwide India continues to serve as the brand’s mainline agency, Saatchi & Saatchi Propagate has been entrusted with the task of connecting with the new-age audience while upholding Enamor’s legacy.