Why HT Media ‘shutting down’ Fever FM as a marketing stunt is a bad idea

Ramesh Menon, CEO of audio business, HT Media Group, took to Fever FM’s LinkedIn to announce the seize of operations of Fever FM. (Representative Image: Michael Carruth via Unsplash)

HT Media recently announced that they would be shutting down Fever FM, a radio station under Fever Network. This was a big marketing gimmick. The radio station isn’t actually shutting down. It’s simply preparing for a relaunch and will move to a new digital home.

HT Media gimmick: Not shutting down Fever FM

The Fever Network includes Fever FM, Radio One, Radio Nasha, and Punjabi Fever. (Image sourced via HT Media website)

HT Media is not shutting down Fever FM. It was all a gimmick to announce its digital pivot.

What Byju’s founder said in a letter to shareholders

The issue will take place at a post-money valuation of $225 million, which is significantly lower than the previous valuation of $22 billion. (Image sourced via Forbes India)

Byju’s founder and CEO Byju Raveendran addresses a letter to shareholders explaining the complexities posed by recent challenges, and how Byju’s, the leading edtech company, remains committed to its mission.

Merger plans to legal disputes: Sony-Zee saga far from over

The Singapore International Arbitration Center is the first Asian arbitration institution to offer this process and has received over 130 applications since 2010 for the appointment of an Emergency Arbitrator. (Image source: Moneycontrol)

The termination of the Zee-Sony merger has set off a chain reaction with an impact on the legal front, apart from the markets and stakeholder confidence.

Netflix emphasises AI threat to streaming and creative industries

Netflix will also expand its buying capabilities to include The Trade Desk, Google's Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers.

Netflix acknowledges the potential risks associated with the rapid evolution of generative AI technologies in the streaming and creative industry.