Tag: Media

Influencer agencies groom gaming creators as demand soars

With professional gamers and content creators attracting millions of followers on YouTube and Instagram, marketing agencies are trying to groom them, develop their brand and pitch them to companies. (Image: Top gamers - Lokesh Gamer, Rawknee, Techno Gamerz and Mythpat)

‘The real opportunity in marketing, the thing that few people are talking about right now, is influencer marketing at scale.’

Govt action to make media cheap is populism, creates pressure on broadcasters: Aroon Purie

Media has to do a balancing act – achieve financial viability and handle the pressure from the government and advertisers at the same time, Aroon Purie said while delivering the Subhas Ghosal Memorial Lecture 2022. (Representational image via Unsplash)

Capping prices for consumers has only led both print and broadcast media to rely heavily on advertising revenue, says India Today Group chairperson Aroon Purie

Media Mavens: ‘No season for advertising, have to be ready all-year,’ says Zenith’s Jai Lala

“If you are living in a cocoon that you are a TV planner or a digital planner, you must come out of it. Everything is integrated. The planners who are on top of it are the best planners,” says Jai Lala.

Jai Lala, Chief Executive Officer, Zenith on changing trends in the media buying landscape and how the next two years is a period of stabilization for the industry

Media Mavens: The return of ratings has been a big relief, says Madison Media’s Amol Dighe

Amol Dighe, CEO, Investments & Business Development, Madison Media, says, planning and buying is becoming media neutral, which is the right direction.

Amol Dighe, CEO, Investments & Business Development, Madison Media on ad rates, the return of ratings and medium neutral strategies.