Tag: Media

Unilever media review: Mindshare sitting pretty, but Publicis, Omnicom, others to pitch for mega FMCG biz

Since 1995, when Fulcrum secured the first AOR (agency of record) and later evolved into Mindshare under the GroupM umbrella, the account has remained firmly entrenched,” said a leading media planner on conditions of anonymity. (Image source: Moneycontrol)

GroupM’s Mindshare, the long-time account holder, gears up for Unilever’s media planning and buying account review. While industry experts anticipate continuity, global players like Omnicom and Publicis are also set to participate.

Google and Facebook dominate children’s app data collection: report

The report covers close to 2500 children in the age band of 5-14 years as well as parents from NCCS A, B and C households across 14 Indian cities and offers a unique focus on children's interactions with brands, particularly within the realms of food, beverages, technology, and media consumption, with special attention given to television and digital platforms. (Image by Patricia Prudente via Unsplash)

Children’s privacy is under scrutiny as a recent study by data privacy services company Arrka exposes data collection practices within popular apps. Google and Facebook emerge as the leading recipients of collecting data.

Deepfaking a deepfake: HDFC’s campaign won in traction but lost in trust

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

HDFC Bank recently released a campaign featuring Nora Fatehi. Well, not quite. It was a deepfake video of the actress promoting the brand’s services.

Atomberg Technologies becomes official partner of BCCI

The deal was consulted by Madison Media Alpha and Professional Management Group (PMG), which are part of Madison World.

The partnership between BCCI and Atomberg will begin in 2024 and will cover all major BCCI events until 2026, including domestic and international tournaments.

Which is the foods brand that Edelweiss’s Radhika Gupta hopes will be a Rs. 7500 crore business?

Reflecting on Bhagat's experience, Gupta acknowledged the dual nature of the sharks on Shark Tank India – formidable in their pursuit of investments yet compassionate and supportive towards budding entrepreneurs. (Image sourced via Edelweiss website)(Image sourced via Edelweiss website)

Shark Tank India judge Radhika Gupta has invested in the food brand. Find out what impressed her to fund the startup.

Zee promoters eye increased shareholding amidst merger fallout

Zee Entertainment Enterprises Ltd (ZEEL) has reportedly sold its prime real estate asset in Hyderabad’s upscale Jubilee Hills area for Rs 99.3 crore.

Zee promoters are working on getting the family to invest more in the company and not looking at raising funds externally to reclaim their 26 percent stake.

AI threat: Taylor Swift fans trended #ProtectTaylorSwift as explicit deepfakes spark outrage on X

A source close to Taylor Swift told the Daily Mail, "Whether or not legal action will be taken is being decided, but there is one thing that is clear: these fake AI-generated images are abusive, offensive, exploitative, and done without Taylor's consent and/or knowledge." (Image sourced via Forbes)

Taylor Swift is considering legal action against a deepfake porn website responsible for circulating explicit AI-generated images of the artist.