Tag: Media

News broadcasters to gain weekly access to raw level data

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

BARC India is set to eliminate the four-week rolling average, initially implemented upon the resumption of news genre ratings after a 17-month hiatus.

Simply Speaking: The Algorithmic Accord – AI, youth, and the new global paradigm

The landmark political agreement makes the EU the first major world power to enact laws governing AI. Trailing the EU in AI regulations are countries such as China, the UK and the US, and major G7 democracies that are also formulating their own AI regulations. (Representative Image: Igor Omilaev via Unsplash)

With its tech-savvy population and robust digital infrastructure, India stands at an intriguing crossroads. The nation’s commitment to digital growth, exemplified by initiatives like ‘Digital India’, has catalysed its emergence as a crucible for AI development and application.

Proposed broadcasting Bill sparks concerns over creative freedom, content impact on OTT

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

Media experts argue that the recommendations of the draft Broadcasting Services Bill may lead to content cuts and pricing changes and hinder the independence of OTT platforms, impacting both creators and consumers.

July-Sept quarter records de-growth of 4 percent in TV ad volumes: TAM

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Even with the degrowth compared to same quarter last fiscal, 185 plus categories registered a surge.

MIB’s Apurva Chandra said TRP gains from violence is not ideal TV content: Exclusive

Crime and such explicit content is good for TRP but it is not ideal for TV channels to show them. However, it's for the channels to decide what they want to show.

In the draft Broadcasting Services (Regulation) Bill, 2023, a content evaluation committee has been introduced for cable broadcasting network operators, satellite broadcasting network operators and IPTV.

MIB’s Apurva Chandra: Ministry engaged in discussions with news publishers and intermediaries for revenue-share issue

“Solutions implemented in countries like Australia, the EU, and Canada have been considered, and similar discussions are underway in our context,” said Apurva Chandra, Secretary, Ministry of Information and Broadcasting in an exclusive conversation with Storyboard18.

Digital news publishers in India are looking forward to similar models like that of Australia or Canada where stakeholders get fair revenue share from Big Tech.

China will be at the forefront of AI, says Alphabet CEO Sundar Pichai

This response was given to a post by popular American YouTuber Marques Brownlee on X. He stated, "Very curious to see, I normally do 1x for things I enjoy and/or need to process deeply but otherwise do go faster". (Image sourced from Moneycontrol)

Executives from Microsoft Corp., Citigroup Inc., Tesla Inc. and other large multinationals are meeting this week with Chinese President Xi Jinping and other Asian leaders, as well as US President Joe Biden.

OTT regulation in Broadcasting Services Bill is light touch and not same as others: MIB secretary Apurva Chandra

Storyboard18 reported that Chandra assumed charge as Secretary in the Ministry of Information and Broadcasting in August 2021. A civil engineer by education, Chandra had earlier served as Secretary, Ministry of Labour and Employment.

The debate surrounding content regulation has been reignited with the release of draft recommendations for a Broadcasting Services Bill. While experts anticipate increased content regulation, the Ministry of Information and Broadcasting (MIB) has a different point of view. In an exclusive interview with Storyboard18, MIB Secretary Apurva Chandra delves into discussions about content regulations, the growth of linear TV co-existing with OTT platforms, regulatory considerations and strategic plans for the AVGC sector, among others.

MIB’s Anurag Thakur: AI plays important role in news but can’t replace news editors with experience

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

Union Minister for Information and Broadcasting, Anurag Thakur, highlights the need for responsible use of AI in media on National Press Day

Will there be buyers for unsold TV ad inventory for the finals of Cricket World Cup?

The peak concurrency during the match on Disney+ Hotstar surged to 5.3 crore, shattering the previous record of 4.4 crore during the India vs South Africa match earlier this month. (Image sourced via X - @bcci)

According to industry sources, Broadcaster Disney Star has less than 5 percent of unsold TV ad inventory. However, the spike in ad rates may not attract brands.