Tag: Media

Memorable Rasna ads over the years that captured consumers’ hearts

Rasna is a staple in every Indian household. Amazingly popular among kids, its a very versatile product. You can mix it in cold water and instantly be energised, add it to dessert options or simply freeze them to make popsicles. The possibilities are endless.

Rasna’s founder Areez Pirojshaw Khambatta recently passed away. He left behind a legacy in the form of a successful homegrown brand that held the prime spot in the market for decades. Let’s take a look at some of Rasna’s famous advertisements and why they resonated with the viewers.

New media age: Marketers should invest in users and not in platforms

Puma, Monster (now Foundit) and Vim (owned by HUL) have recently used the device of fake stunts and staged drama online to get attention. The reactions are a mixed bag. (Representational image via Unsplash)

The Twitter takeover and its aftermath has left advertisers jittery. But marketers will never have to worry about the platform’s dynamic policies if they invest in users.

NFT is not just the marketer’s shiny new toy; Gaming and esports show the way

Gaming NFTs are becoming popular in India with companies in the space facilitating trading of digital assets. Since everything about gaming is digital - every moment, achievement, every sellable content, NFTs make complete business sense. However, there is still a big gap in terms of awareness and knowledge amongst gaming creators on how Gaming NFTs work.

NFTs are further transforming gaming into an income-generating activity for gamers and a lucrative tool to enhance user engagement.

Will Amul score a goal with its Portuguese football team sponsorship?

Amul has a set pattern when it comes to such sponsorships and collaborations. They normally tend to look at a combination of efficiency and factors that add to their brand value and this sponsorship caters to both of these fundamentals. With this deal Amul will be able to garner massive visibility from across the world especially now where a lot of people will tune in to watch football. There are people who watch football once in four years during the FIFA World Cup, this is a good way to reach out to them as well.

Amul is breaking the clutter of cricket-worship by brands in India. A sponsorship agreement with two football teams before the FIFA World Cup is a strategic move.

Breaking stereotypes: The evolution of the portrayal of masculinity in Indian advertising

Advertising for the most part, is all about relatability. Therefore, what better way is there to engage an audience than to show them what they already believe? Having said that, there is a gradual change being witnessed in the way brands are showcasing gender roles.

Brands have been seen swaying from the typically male-centric advertisements to adopt more progressive and gender-fluid ideologies, resulting in a greater influence on a more progressive and sensitive audience.

Elon Musk and Twitter: Will Indian brands pull out of Twitter? And who’s to gain from the marketer exodus?

The WPP-owned media investments company GroupM has tagged Twitter as “high risk” media for their clients, as per reports. Experts foresee brands looking for newer platforms to divert marketing budgets allocated for Twitter. (Representational image via Unsplash)

Elon Musk’s Twitter takeover and the changes he’s made have prompted marketers to reduce or pause advertising on the platform. So where are they going?

FIFA World Cup 2022: Viacom18 Sports kicks off ad campaign – ‘Isse Bada Kuch Nahi’

The FIFA World Cup is the biggest entertainment spectacle in the world. The ‘Isse Bada Kuch Nahi’ campaign brings to life this football fever that will win over everyone in the country and in the world by taking over every form of entertainment. A very cleverly thought out campaign that uses the carnival to give the audience a taste of the exhilaration and celebration that comes along with the FIFA World Cup.

Official broadcaster Viacom18 Sports has launched a campaign, ‘Isse Bada Kuch Nahi’ that fuels the excitement for the ‘World’s Greatest Show’, the FIFA World Cup Qatar 2022.

Amazon Prime goes all out advertising the upcoming India-New Zealand cricket series

As a part of the multi-year partnership, international men’s and women’s cricket matches played in New Zealand across all formats will be available on Prime Video India (Stills from ads)

MPL, Nescafé, Noise, OLX Autos, and Vida have come on board as associate sponsors and brands like AMFI and DBS will advertise during the tournament.

Elon Musk hosted a Twitter Space to address advertisers

The billionaire's first two weeks as the new Twitter owner in October were marked by rapid change. He quickly fired Twitter's previous CEO Parag Agrawal and other senior leaders and then laid off half its staff in November.

Musk discussed about the company’s plans to make a safe space for brands and users.

Suryakumar Yadav’s brand equity soars; more brand deals to be announced soon

His Instagram following has gone up by 300 percent, and he is in the top 10 when it comes to active users on Instagram. This is something that we have been working on building from a narrative perspective. Yadav is a witty and smart guy. He's got a good balance of humour, and at the same time, he's very hardworking. He's also a family man. So, all these personality attributes make him exciting for brands.

The 32-year-old cricketer’s endorsement fee has shot up to about Rs 65 lakh a day from Rs 20 lakh a day in 2021.