Tag: Media

Getting the right media mix for marketing is a blend of art and science

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

For media planners, the profusion of options makes it challenging to find the optimal mix of touchpoints for any given media task.

Mahendra Singh Dhoni invests in fitness startup Tagda Raho

The brand wanted to bring the same meme to life, but this time, getting Dhoni to sing the song while educating customers about their e-cycles. A huge win for the internet.

Tagda Raho claims to be the world’s first and only fitness programme that marries traditional Indian equipment with modern raining applications.

MeitY gives 7 day deadline to social media platforms to align themselves with Indian laws and regulations: Rajeev Chandrasekhar

This was followed by similar questions on former American president Donald Trump and President of Ukraine Volodymyr Zelenskyy.

Chandrasekhar mentioned that deepfakes could be subject to action under Rule 3(1)(b) of the current IT Rules, which mandates the removal of 12 types of content within 36 hours of user complaints being filed.

Nikhil Kamath spreads word of caution against new scam targeting Zerodha customers

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

The scammer approached the client with the promise of an unrevealed reward that the client was set to receive. The catch here was the demand of a registration fee of Rs.1.8 lakh to start a domino effect.

Godrej ‘sachetising’ the frozen meats category with a new launch

To stimulate category growth and reach a wider audience in various cities and demographics, it is crucial to make these products more accessible by offering them at more affordable price points. (Representative Image: Robin Stickel via Unplash)

The frozen foods category in India currently has a penetration rate of less than 5%, indicating ample room for expansion.