Tag: Media

BREAKING: Stakeholders meet MIB over SDC; seek clear definitions of food and health sectors

In collaboration with the Government of Maharashtra, the MIB recently announced plans to establish this ambitious creative center in Malad, Mumbai.

The stakeholders sought clear definitions of the food and health products. Additionally, the stakeholders suggested that the onus on advertisers to submit SDCs to agencies and publishers should not be made mandatory.

DoT suspends two telemarketing firms over sending 5.5 cr fraud SMSes

The nature of quick commerce— high frequency, hyper-local targeting, impulse buys—makes it ideal for performance marketing. But it’s also what opens the floodgates to fraud. (Image source: Unsplash)

The Department of Telecommunications (DoT) has suspended the operations of V-con Intelligent Security (part of the Videocon Group) and OneXtel Media for sending 55.5 million fraudulent SMSes to users since January 2024.

Union Budget 2024: Favorable tax policies, push for digital infra, ease of regulations can bolster advertising industry

Indian media and entertainment industry is looking for favorable policy and tax announcements in the upcoming budget for growth. (Image source: Julius Drost, Unsplash)

The media and entertainment industry expects reductions in import duty on newsprint, and revision in DVP rates, among other tax reliefs. It is hoping Modi 3.0 will offer financial support and subsidies for small and medium-sized enterprises (SMEs) and fuel funds in the creator economy.

EXCLUSIVE: Radio sector demands de-linking NOTEF, GST revision, and mandate for ‘radio on mobile’

The rollout is also expected to create new job opportunities and promote local dialects and culture, supporting the government's 'vocal for local' initiative.

During a consultation meeting chaired by Ashwini Vaishnaw, Minister for Railways, Information and Broadcasting, Electronics & Information Technology, stakeholders from the radio sector urged that content restrictions should be removed and news and current affairs content should be allowed on radio. Further, recommendation was made to reduce the GST on radio to 5 percent from 18, at present.

NFDC and Netflix partner to upskill voice-over artists in India

Netflix reported a revenue of $9.83 billion and operating income of $2.91 billion in Q3 2024

Through the partnership, the public sector enterprise National Film Development Corporation (NFDC) has launched an upskilling program ‘The VoiceBox’- which includes training and assessment of artists across seven major cities in the country.