Media – Page 103 – storyboard18

Warner Bros. Discovery threatens legal action against NBA over media rights

This restructuring is intended to provide more clarity and focus for each division, setting the stage for potential future spin-offs.

NBA league reportedly has rejected Warner Bros. Discovery’s bid to match Prime Video’s $1.8 billion per year offer.

News influencers to be called ‘digital news broadcasters’, proposes new draft of Broadcasting Bill

The definition of OTT broadcasting service has also been revised, which now includes social media creators, who post regularly.

The Ministry of I&B has requested feedback and comments by July 31 on the latest version of the Bill.

Amazon Prime Video inks 11-year global media deal with NBA

As part of the agreement, Prime Video Channels will also be the strategic partner and third-party global channels store destination for NBA League Pass, the NBA’s subscription service for streaming live and on-demand games, in the U.S. and internationally.

The agreement also includes rights to stream the NBA Finals in select years, enhancing the global reach and accessibility of NBA content.

Modenik Lifestyle ups ad spends by 25 percent; to double revenue growth in three years

"India's economy continues to grow, moving from a $3.5 trillion to a projected $7 trillion economy, and eventually $10 trillion, the per capita consumption of various categories, including underwear, is expected to rise. This economic growth is a significant driver of increased demand for both Dixcy and Enamor," says Shekhar Tewari of Modenik Lifestyle.

In a freewheeling conversation, Shekhar Tewari, CEO of Modenik Lifestyle, talks about gradual demand revival in rural areas buoyed by a good monsoon, supportive budget, and increased liquidity. He further discusses the company’s retail expansion plans and growing investments in e-commerce for Dixcy, Enamor, and Levi’s.

Union govt defends formation of fact-checking unit before Bombay High Court

In response to the lawsuit, M&M issued a statement expressing its intent to find an amicable resolution, as per reports.

Stand-up comedian Kunal Kamra, the Editors Guild of India, and the Association of Indian Magazines have challenged the constitutionality of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Amendment Rules, 2023.

Rediffusion launches specialist agency for start-ups – KONJO

Konjo by Rediffusion will work on a remuneration system where it will participate in the equity value of its client brands and has already signed up two clients.

The agency will be based in Mumbai, Bangalore and Delhi and will be overseen by Carol Goyal, Group Director. A full-time CEO for the agency has been identified and will join in October from his current assignment overseas.

Cannes Lion owner Ascential agrees to sell to Informa for $1.5 billion

Informa said it would expand both events and accelerate growth, helped by its data platform and understanding of both the marketing and fintech sectors, according to a Reuters report.

Informa already has a number of its own experience-led, festival brands such as the Monaco Yacht Show, London Tech Week, and the Black Hat cyber security festival.

Bhashini signs MoU with New Media Wing of Ministry of I&B

In collaboration with the Government of Maharashtra, the MIB recently announced plans to establish this ambitious creative center in Malad, Mumbai.

The collaboration will focus on translation into 12 languages and text-to-text, text-to-speech, speech-to-text, audio localisation, live video/audio translation, and subtitling.

X most utilised publisher to push ads on digital in Q1CY24: TAM

According to TAM Digital AdEx report, excluding Twitter, YouTube.com was the leading publisher during Q1CY24 as compared to Q1CY23. (Photo by Firmbee.com on Unsplash)

According to the TAM Digital AdEx report, the digital medium witnessed growth in ad impressions by 52 percent in the January -March’24 quarter as compared to the same quarter last year.