Media – Page 101 – storyboard18

Govt consulting stakeholders on framing fresh legislation to combat deepfake menace

AI-powered applications like fashion avatars, smart shopping carts, and virtual influencers are enhancing customer engagement. 47% of retailers state that AI has led to new product and service developments

The Ministry of Electronics and Information Technology (MeitY) has emphasised on notifying current IT rules and introducing fresh legislation that will mandate social media platforms to tackle the menace of deepfakes. Ministry has further pushed digital intermediaries to act fast on deepfake grievances received.

Corporate Communication Salaries: 45% fall between Rs 22.5-Rs 62.5 lakh, reveals report

The starting salaries for in-house communications roles for freshers are typically around Rs 5.3 lakh-5.8 lakh

The median in-house salaries increase with experience, with an average factor of roughly Rs 2.3 lakh for every year of experience.

Don’t expect advertising to be a primary driver of revenue growth in 2024 or 2025: Netflix

The EOW has summoned executives from Los Gatos Production Services India for questioning and is conducting a thorough investigation.

The near term challenge (and medium term opportunity) is that Netflix is scaling faster than its ability to monetize the growing ad inventory.

Netflix targets $17 billion in content spend this year; India top 3 market in revenue growth in Q2

Ted Sarandos, Co-CEO, Netflix said, "India's growth is a story that we see around the world playing out very similarly." (Image: Netflix, 'Heeramandi')

India was Netflix’s number 2 and 3 country in terms of paid net adds and percent of revenue growth in the second quarter.

3% drop in TV ad volumes in H1 2024 y-o-y: TAM AdEx

In the H1 2024, food & beverages (F&B) stood food as the leading sector with 15% share of News Genre ad volumes. (Image source: Unsplash)

During the first half (January-June) of 2024, GEC outperformed News channels as the leading genre for advertising, similar to the same period in 2023.

Entertainment industry witnesses spike in jobs as OTTs’ ‘Originals’ boom

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

The number of titles with women directors increased from 2 in 2017 to 22 in 2023 across six streaming platforms- Disney+Hotsar, Netflix, Prime Video, Zee5, Voot/Jio Cinema, and SonyLiv, according a report by Media Partners Asia (MPA).

SW Network wins digital mandate for Haier Appliances India

The collaboration will leverage integrated social media marketing, content marketing, and website development services to elevate Haier's presence in the Indian consumer market.

The mandate was secured following a multi-agency pitch and will be managed by SW Network’s Delhi headquarters.

Central Consumer Protection Authority disposes 100% cases in 2022-2023

FSSAI analysed 170513 samples in 2024; Rs 77 crore penalty raised, the Ministry of Consumer Affairs revealed.

Department of Consumer Affairs has revamped the National Consumer Helpline (NCH) which has emerged as a single point of access to consumers across the country for grievance redressal at pre-litigation stage.

Govt’s new rules for surrogate ads to provide clarity on definitions; includes guard-rails for ‘brand extensions’

The consultative process of forming the guidelines for surrogate ads though began in February this year, there has only been a tentative timeline for it to be made public, and has been under consulting process ever since. (Image source: Unsplash)

While the principle of the draft guidelines would remain similar to ASCI, CCPA, and CBFC, the main objective would be to identify guard rails around the brand extension advertisements by alcohol manufacturers. The draft rules will be released in the next two to three weeks.