Media – Page 100 – storyboard18

Broadcasting Bill draft leaves industry divided; concerns raised over censorship, excessive regulation

High-cost OTT content volumes fell 12% in 2024, FICCI 2025 report says.

With multiple layers of stringency, the second draft proposes to regulate broadcasters, OTTs, and content creators under one umbrella of rules, who are liable for heavy penalties in case of violation.

Broadcast Bill draft emphasises methodology for audience measurement; promotes multiple agencies

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

The second draft of the Broadcast Bill contains a proposal similar to the one mentioned in the first draft, which is about establishing a framework for audience measurement and the sale of ratings data. Industry urges Ministry to instead focus on working on one robust agency.

Exclusive: Broadcasting Bill – Govt can conduct inspections, seize equipment without intimation

BrandPulse report underscores the need for dynamic and engaging content that can quickly capture and hold audience attention.

Storyboard18 reviewed the second version of the proposed Broadcast Bill, consisting of 49 pages. The draft outlines the government’s authority to conduct inspections on broadcasting networks and broadcasting services.

Meesho appoints former Flipkart exec Surojit Chatterjee as independent director

The appointments are said to be instrumental in navigating the evolving e-commerce landscape and advancing Meesho's strategic goals to become the preferred e-commerce destination for the next billion users in the country. (Image source: Moneycontrol)

E-commerce company Meesho has appointed four seasoned business leaders as new independent directors including Rohit Bhagat (currently the non-executive chairman of PhonePe), Kalpana Morparia and Hari S. Bhartia.

Tata Play drops Sony Channels citing low viewership; Sony calls it arbitrary

On August 1, Tata Play started removing the SPNI channels from the subscription plans of about 10 million users and had then said it would continue to undertake this process over the next few days and accordingly plans to adjust monthly charges.

SPNI calls out the ‘low viewership’ narrative misleading. Harit Nagpal, MD & CEO, Tata Play, says the DTH service provider is streamlining its channel packs to optimise prices for customers.

Beyond Squid Games: Netflix’s plans to serve super fandoms with games

will premiere a multiplayer game based on the Squid Game universe later this year timed to the launch of season two of its biggest TV series ever.

Netflix leadership updated on the streamer’s three year-old gaming initiative and user engagement on games, and its ability to scale its gaming efforts.

Live sports sector is untapped opportunity; can score big with programmatic ads: Tejinder Gill of The Trade Desk

"Aligning targeted ads with sports content ensures brands reach the right audience at the right time, enhancing ad spend efficiency and boosting conversion rates," says Tejinder Gill of The Trade Desk.

Gill, General Manager, The Trade Desk, talks about the rise of sports advertising in India. Its collaboration with NBCUniversal is an example where advertisers are given access to Olympic inventory programmatically. He shares how this allows brands to reach highly engaged audiences affordably, whether they are following traditional sports or newer events like surfing and skateboarding.

Tag: Media