Tag: Indrani Bose

Jeeru revamps to J; plans to invest Rs 20 crore on marketing

The new logo represents the spirit of Gen Z, a generation that is confident, ambitious, tech-savvy and known for being assertive yet diverse. The new logo J is all about embracing novelty, vibrancy and minimalism with a touch of playfulness.

Xotik Frujus Pvt Ltd, the makers of the brand, aims to attract the next generation and increase its reach. The company has formulated a year-long plan of various campaigns, trials and activities to create brand visibility and generate awareness.

Beyond Rainbow: Navigating brands’ inclusive engagement with Pride

The study uses the Progressive Unstereotype Metric (PUM) to measure consumer responses to representation in advertising (Representative image by Mercedes Mehling via Unsplash)

The Pride Month dilemma presents questions whether brands are rainbowwashing for clout and profit or if they are genuine allies and amplifying queer narratives beyond June.

#ShareTheSpotlight: When women support women, incredible things happen, Dipali Goenka, Welspun

As a woman in the industry, Dipali Goenka faced her fair share of challenges; one of her achievements is that she has been able to make the journey a little easier for other women - not just in the textile industry, but also in other spaces.

Dipali Goenka, CEO & MD, Welspun India talks about equal opportunities for women and shares the spotlight with a bunch of incredibly driven women who are helping Welspun reach greater heights.

Cancel ‘Cancel Culture’: Tata-Starbucks faces boycott calls from netizens over trans-inclusive ad

Through the trans inclusive ad, Starbucks seems to have taken a stand for the LGBTQIA community, even though in the past, brands have been accused of using the Pride Month for rainbow washing and clout chasing.(Stills from the ad)

A few days before Pride month, Starbucks came out with a trans inclusive campaign #ItStartsWithYourName but faced backlash from netizens for supporting the transgender community. But why?

#ShareTheSpotlight: Indian female sports persons are hugely under-represented: Megha Desai, ENGN

Megha Desai feels that when one is leading a new business, attracting the right talent and then nurturing the same passion and enthusiasm in them is not only imperative but also extremely challenging.

Megha Desai, co-founder and CMO of ENGN talks about how athletes’ stories of triumph inspire her every single day and how her goal is to constantly put the spotlight on these hardworking, talented girls.

#ShareTheSpotlight: “We fail every time an employee is unhappy or unmotivated,” says Lulu Raghavan, Landor & Fitch

Lulu Raghavan (left) shares the spotlight with Kyoko Matsushita, CEO, WPP Japan(top right) and Rose Herce, President, WPP Australia and New Zealand (bottom right).

Lulu Raghavan, MD of Landor & Fitch India, shares her experiences as a leader of a creative consultancy and shares the spotlight with two inspirational women – Kyoko Matsushita and Rose Herceg.

#ShareTheSpotlight: ‘I’ve never let the lack of role models or support deter me,’ says Swati Bhargava, CashKaro

Vani Kola, (top left) MD of Kalaari Capital and Ladies Who Lead's Aabha Bakaya (bottom left) are inspirational to Swati Bhargava (right) for their grit and perseverance.

Swati Bhargava, co-Founder of CashKaro & EarnKaro, discusses revolutionizing the affiliate and performance marketing industry in India and highlights the achievements of a terrific set of women.

Brands should go beyond tokenism and be more queer-friendly, say LGBTQIA influencers

LGBTQIA influencers talk about how brands can involve queer people from a diverse spectrum and help to raise the status of the queer community in the country (Left to Right: Patruni Sastry with their wife, Anwesh Sahoo and Durga Gawde)

LGBTQIA influencers like Durga Gawde, Anwesh Sahoo and Patruni Sastry are seeking acknowledgement, accountability and actual change instead of performative action from brands.