Tag: Goafest

This is the best time in India to invest: Rajan Anandan on India’s startup ecosystem

Back in 2010, there were less than $1 billion in Indian startups. In 2021, the number had gone up to $45 billion. This year, 2023, the number is estimated to settle anywhere between $10 billion and $15 billion. (Image sourced from Sequoia Capital website)

The Sequoia Capital India MD also sees a bright future for the digital advertising segment

Goafest 2023: Importance of brand love, purpose and consumer insights

Maximum number of people who are talking about brands, the average is five. Eighteen percent of people have said that there is no brand they love. (From left to right: Rohit Kapoor, Hemant Malik, Prabha Narasimhan and Anuradha SenGupta)

Goafest 2023 panelists, during the discussion talked about who the real brand custodian is, expectations from agency partners, brand love in the context of premiumisation and many more.

Goafest 2023: Unleashing the future of creativity with technology and human talent

AI has revolutionized the advertising and marketing industry, simplifying tasks such as crafting catchy taglines, creating content, and leveraging data-driven marketing. Creativity is evolving to break through the noise and clutter, requiring the inclusion of technology, product innovation, and social media trends.

AI revolutionizes ad industry by simplifying tasks, boosting creativity through technology, innovation, and data-driven marketing. Breaking through noise and clutter, creative approaches now incorporate social media trends​

Goafest 2023: “The ABBY has always been seen as a plus on someone’s CV,” Pallavi Chakravarti

"We looked for relevant subject matter, good brand fits, fresh ideas, sharp insights and arresting execution. The intent was to recognise work that can hopefully compete at the highest level and stand up to the scrutiny of juries around the world," says Pallavi Chakravarti.

Pallavi Chakravarti, founder and chief creative officer of independent creative shop Fundamental, was the jury chair of the Diversity, Equality and Inclusion category at the ABBY One Show Awards 2023.

Goafest 2023: “The evolution of ABBYs in the past couple of years is quite remarkable,” Ashwini Deshpande

"Smaller, independent agencies feel the confidence to share their work in these awards (like the ABBYs) along with the bigger, national or international agencies and brands," says Ashwini Deshpande.

Elephant Design’s Ashwini Deshpande was the jury chair of the Design category of the ABBY One Show Awards 2023.

Jitender Dabas on making Goafest great again

Every industry needs its marquee events to showcase its best. Every industry must have forums where it can present views. Every industry needs festivals to celebrate itself and make its people feel happy and proud to be a part of it.

Senior advertising executive and McCann WorldGroup India’s COO Jitender Dabas opines on key steps that could steer Goafest to glory again.

Goafest 2023: GOZOOP’s Ahmed Aftab Naqvi calls ABBYs the Indian Premier Advertising Fest. Here’s why

"The high quality of entries made the task of selecting the winners extremely challenging for the jury. It is a testament to the remarkable talent and competitiveness within the advertising community," says Ahmed Aftab Naqvi. He was a Jury Chair at ABBY One Show Awards.

GOZOOP’s Ahmed Aftab Naqvi was the jury chair of the Mobile category of the ABBY One Show Awards.

Goafest 2023: What made the cut at ABBY One Show Awards this year?

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.
 (Representative Image: My Life Through A Lens via Unsplash)

Ahmed Aftab Naqvi, Ashwini Deshpande, Pallavi Chakravarti, PG Aditiya and Sabyasachi Mitter on judging ABBY One Show Awards.

Goafest 2023: ABBY One Show Awards releases Creative ABBY shortlists

Among the Advertising agencies whose work has been shortlisted in alphabetical order are BBH, Cheil Worldwide, Cog Culture, Crayons, Creativeland Asia, Enormous, FCB India, Grey Group, Havas Worldwide, Law and Kenneth Saatchi, Leo Burnett, Manja Brand Works, McCann Worldgroup, MullenLowe Lintas, Publicis Health, Scarecrow M&C Saatchi, Sideways, TBWA, Tribes, VMLY&R Wunderman Thompson. (Representative Image: Philippe Oursel via Unsplash)

181 companies entered the Creative ABBY 2023 out of which a total of 110 companies were shortlisted after the first two rounds.