Tag: Fast-Five

Ola’s rebranding | Oriflame pitch | Pay DTH subscribers plummet

As long as Ola Cabs retains its core goodwill, it would provide a positive halo effect to the rest of the Ola Consumer businesses assuming the new consumer businesses provide equal or superior consumer experiences that customers have received from Ola Cabs.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Brand tax explained | Big salary gaps in Indian communications | Meta and Google bend ad rules

From Mahindra & Mahindra, Tata Group to ICICI and HSBC, the issue of charging GST on brands and logos used by subsidiaries is complex, with valid arguments on both sides. But one thing is sure, the practical challenges and unintended consequences of ‘brand tax’ require clear guidelines and careful consideration of the broader economic impact.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.