Fast-Five – Page 10 – storyboard18

SEBI’s crackdown on finfluencers to impact advertising in BFSI | India-SA T20 WC final match records peak concurrent viewership of 53 mn

SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. (Image: Explorenation via Unsplash)

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Hero Motocorp’s media mandate on pitch | Bhawna Sikka to join Adidas India as CMO | iD Fresh Food’s CMO Rahul Gandhi steps down

Publicis Media created a custom platform, "Team Hero MotoCorp" (Team HMC), to manage the account.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

MIB to form core committee to address issues with SDC mechanism | Over 70,000 employees in M&E companies looking for jobs

Storyboard18 first broke the news in June that the media mandate of Hero Motocorp's has called for pitch.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

OTT and TV audiences: One measurement system, one currency or multiple currencies? | Interpublic to sell digital marketing agency R/GA to TCS: Report

The committee invited three industry organizations: the Central Board of Film Certification (CBFC), the Indian Motion Picture Producers' Association (IMPPA), and the Motion Picture Association (MPA).

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

MIB prohibits private channels from subleasing uplinking/downlinking permissions | Initiative wins Ather Energy’s integrated media mandate

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

Govt releases draft guidelines for prevention, regulation of spam calls | TRAI issues Vision, Mission and Goals for National Broadcasting Policy 2024

(Image source: Unsplash)

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

Blinkit, Zepto are quickly losing consumer trust | Self-declaration certificate = more than 6K entries uploaded

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

CMOs command premium pay in tepid job market | Ogilvy, Leo Burnett, VML bag Bronze Lions on Day 2 of Cannes Lions 2024

The median total compensation, including long-term incentives, of CMOs has increased by 8 percent in 2024 as companies focus on retaining key executives. (Image source: Unsplash)

Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.

TV ad rates drop by 15% due to WC cricket fatigue | ZEEL’s Animesh Kumar quits | ASCI’s Manisha Kapoor on MIB’s self-declaration advertising feature

By associating with Cricket Live, Max Life aims to connect with passionate cricket fans across the nation during the ICC Men’s T20 World Cup.

Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.

OpenAI and News Corp announce multi-year partnership | BMC sets up 8-person committee to address billboards and outdoor advertising

Branding guru Harish Bijoor likens OpenAI’s rebrand to a “DeepSeek moment,” emphasizing its depth and intentionality.

Storyboard18’s FAST-FIVE bring you top five news updates from the world of advertising, marketing and business of brands.