Tag: CXO Moves

Ex-Sharechat exec Ajit Varghese joins Disney Star as head of network advertising sales

He would also be looking at developing the long-term vision and defining the strategic direction of the sales organization in his new role, said an official statement from the television network. Varghese would be reporting to K Madhavan, president and country manager, Disney Star

Ajit Varghese was the chief commercial officer at ShareChat and Moj. Prior to this, he headed WPP’s Wavemaker as the global president.

DY Works appoints Ashish Bahl as CEO

Bahl has spent over 25 years in advertising, marketing & media. He has worked with SABMiller India (now AB-Inbev) Neo Cricket & Sports, Mccann, Contract, JWT, Leo Burnett and O&M, where he’s worked with over 100 iconic global brands including Pepsi,Coca-Cola, MasterCard, Nestle, ESPN, SABMiller, Hero-Honda and many more

Bahl takes over from Tresa Paul who has moved out to pursue new opportunities.

upGrad’s CEO Arjun Mohan resigns

In 2022, the entire focus was on digital. Digital media spends of the company went up by 20 percent. Television took a complete backseat in the company’s marketing playbook. In fact, after their partnership with Shark Tank India, upGrad had zero spends on television between March and December

Mohan joined the company in April 2020 from competitor Byju’s where he last served as the chief business officer.

TVS Motor Company appoints Saurab Kapoor as VP-Marketing, Future Mobility

Kapoor is a sales and marketing professional with over sixteen years of experience working with organisations in the consumer durables segment. Before joining OnePlus, Kapoor spent a decade in Samsung Mobile serving the company in different roles. His last assignment was head - marketing planning & media strategy

He joins the firm from OnePlus India where he served the company as marketing director, category, and brand management.

Meta Appoints Vikas Purohit as Head of Global Business Group in India

Purohit who has worked with companies Tata CLiQ, Amazon, Reliance Brands Limited, Aditya Birla Group and Tommy Hilfiger in various sales and marketing roles will spearhead the company’s strategic relationship with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India, as well as partner with the media and creative ecosystems for accelerating adoption of digital tools by the largest advertisers and agencies.(Image source: LinkedIn)

Purohit will head Meta’s work with India’s largest businesses and the agency ecosystem.

Dentsu India makes Sapna Arora as chief client officer

Arora brings 22 years of global growth and general management experience, coupled with expertise in developing consumer tech businesses and digital products.

Prior to this, Sapna was with OLX India as CMO, PRO, brand head – emerging markets. In addition to this, she has also been a diversity and inclusion enabler.

Mastercard announces appointment of Gautam Aggarwal as Division President, South Asia & Country Corporate Officer, India

Gautam joined Mastercard in 2014, bringing with him more than a decade of experience across technology, sales and business development, product management, strategy, and M&A. Since then, he has held several leadership roles across the company, in both the United States and Asia Pacific region. Most recently, from 2019-2022, he served as Regional Chief Technology Officer for Asia Pacific, spearheading Mastercard’s $1 billion+ technology investments in key markets including India, Australia, China, Japan and Southeast Asia

Aggarwal will oversee all of Mastercard’s activities across South Asia and India, including product management, engagements with customers and regulators, marketing and more.

AnyMind Group’s Rubeena Singh: Legacy brands will be forced to have D2C strategy in 2023

"The India tech stack offers a very compelling advantage which is driving the hyper growth of digital transactions in India. All legacy brands will be forced to have a direct-to-consumer (D2C) strategy and will ride on this wave of digital and influencer marketing driven commerce," says Singh. (Image courtesy: Rubeena Singh)

Rubeena Singh talks about her new mandate at AnyMind, cross-pollination of ideas between Indian and the MENA markets and key trends that will dominate 2023.