Smear campaigns ought to be taken more seriously now more than ever with social media being at an all-time high, and with influencers being the new decision makers for consumers.
Tag: brand marketing
Meet Tista Sen, the woman behind the all-women advertising agency – Ladyfinger
Tista Sen, COO and CEO, Ladyfinger discusses challenges, goals and learnings while setting up a female-focused agency in an interview with Delshad Irani.
Ariel’s #ShareTheLoad: P&G India’s Sharat Verma and BBDO India’s Josy Paul on committing to a brand purpose
Procter & Gamble India’s detergent brand Ariel’s long-term advertising movement #ShareTheLoad is back. This time Ariel spotlights the long-term impact of the unequal distribution of chores on relationships. Storyboard18 caught up with the makers of the campaign.
ChatGPT is set to transform the ad tech industry: Criteo report
The report captures the changing landscape of commerce media and the opportunities that retailers and advertisers will face in 2023.
Network18 Media and Investments posts 6 percent rise in revenue despite weak ad scenario
Inflation softened marginally during the quarter, but economic sentiment continued to be weak, impacting the advertising revenue of the media and entertainment sector, Network18 said, adding that while staple categories saw improvement in demand, discretionary demand remained under pressure, especially in rural markets.
4P to 3S: Federal Bank’s MVS Murthy on being a culture foodie, BFSI brands’ bad practices, and 3S marketing framework
Federal Bank CMO MVS Murthy talks about building a non-intrusive and trusted financial brand and the changing dynamics of client-agency relationships.
Marketing Mocktail: From heart to cart – emotional drivers of shopping explained
Retailers, e-tailers and marketers need to understand and apply the emotional drivers of shopping to design their shopping experience for greater engagement and conversion.
Bournvita controversy: Did the Mondelez-owned brand fail to handle the deinfluencing viral video?
Experts note that shutting down a dissenting voice is the last thing companies should do in the age of the internet. Often, these voices cause a ripple effect where more and more users could pick on the brand and cancel it.
With a year’s growth of 18.5%, MD of Amul charts expansion plans
This success has been achieved under the guidance of managing director Jayen Mehta, who, in an interview with CNBC TV-18 speaks about a few targets and areas of priorities that the brand aims to meet.
‘We were shocked’, Budweiser’s Todd Allen on last-minute FIFA ban on alcohol at Qatar World Cup stadium
Todd Allen, Vice President of Global Marketing, Budweiser, in a first speaks to Storyboard18 exclusively on their response when they got to know alcohol sales were banned at stadiums just two days before 2022 FIFA World Cup. What followed was the now famous ‘Awkward’ tweet. He shares more details on the impact of this on their relationship with FIFA as well.