Tag: brand marketing

How are product folks, marketers and designers using ChatGPT in India?

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

Given that it’s easy to use, ad-free, not SEO-driven and gives precise answers to queries, initial predictions were that it will replace search engines. In response, search engine giants announced that they will integrate chatbots into their search experience. Google launched its own AI chatbot named BARD. Earlier this week, OpenAI released GPT-4, a new version of the underlying AI technology that powers its viral chatbot.

72 percent Indians love to snack when feeling happy: Godrej report

Another aspect that came up in The India Snacking Report by Godrej Yummiez was the food-mood connection in both genders, revealing that 74 percent women and 70 percent men snack more when they are happy. (Representative image by Mae Mu via Unsplash)

Delhi tops list of cities who snack more when they are happy. Chennai and Hyderabad ranks second amongst cities who snack more when they are happy. 66 percent of people in Bengaluru snack more when they are happy

Bite-sized gaming content goes big in India: Brands take notice of growing trend

Brands such as H&M, Pepsi and HP India are recognizing the potential of collaborating with gaming influencers to tap into the booming market and reach their target audiences. (Images via Instagram - @scoutop, @ig_mortal, @soul_regaltos, @payalgamingg)

India’s gaming industry has seen a massive surge in popularity, leading to a growth in bite-sized content.

Nothing’s Carl Pei: India is an important market for Nothing

India is the largest smartphone market in the world. Speaking on his assessment of it, Nothing's founder and chief executive officer Carl Pei is quick to add that he is very bullish on India and its economy. He says, “This year, it is going to grow by six percent. Large parts of the world are going to fall into recession. India’s population is very young. So, they can contribute to building the country and the economy.”

Nothing’s founder and chief executive officer, Carl Pei discussed the challenges of coming up with two brands in a rapidly evolving market, what it takes to build them, and how important is India as a market for Nothing.

#ShareTheSpotlight: Ghazal Alagh puts the spotlight on three women entrepreneurs

“Young female founders who are building great businesses - Ahana Gautam of Open Secret, Ayushi Gudwani of FS Life (prev. Fable Street) and Disha Singh from Zouk. I think the work they are doing is phenomenal and their efforts towards building the business is exemplary. They deserve to be recognised and appreciated.” (Top to bottom: Ahana Gautam, chief executive officer and co-founder, Open Secret; Ayushi Gudwani, founder and CEO, FS Life; and Disha Singh, founder, Zouk)

A snapshot of business woman and “Mama Shark” Ghazal Alagh’s journey and the women she wants to share her light with.

Kinnect wins digital mandate for Blue Star

Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies. (Representative Image: Vardan Papikyan via Unsplash)

The account was won following a multi-agency pitch and will be managed out of the Mumbai office. As part of the mandate, Kinnect will handle the brand’s digital strategy globally, along with managing its social media presence in the country.

82 percent of Indian brands still rely heavily on third-party cookies: Adobe

“Our intent is to encourage it; that is giving more opportunities to express, share and create new intellectual property,” the minister said.

Adobe’s research shows that one in every two respondents (53 percent) agree that the ambiguity over cookie deprecation is causing an overall acceleration in the prioritization for readiness for a cookieless world. Storyboard18 gets the highlights of the report.