Advertising – Page 88

ASUS launches new campaign with comedian Bhuvan Bam

Bhuvan Bam epitomizes the spirit of gaming, exuding his trademark energy and humor while championing the prowess of the ROG Zephyrus G16.

his campaign aims to ignite the passion of creators and gaming enthusiasts alike, inviting them to explore the potential of gaming with the ASUS ROG Zephyrus G16 – the first gaming laptop in India with an OLED panel.

RK Swamy’s core is in the space of marketing, which will never change: Shekar Swamy

Shekar Swamy, chief executive officer, RK Swamy Hansa told Storyboard18, “We have expectations from ourselves that we will be more efficient, service our clients better, and have more initiatives in the works that we have already outlined. In a nutshell, the expectation is that the company will be able to meet the demands of our clients in this professional services space.” (Image source: YouTube)

In a press conference that was held today, RK Swamy launched its price band for its upcoming IPO, and outlined plans for the future.

CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

CTV advertising isn’t just keeping up; it’s giving advertisers the power of detailed analytics and measurable metrics.

RK Swamy’s price band for IPO set between Rs 270 – Rs 288 a share

GOAT Brand Labs plans to use the new funds to expand its presence across multiple channels, including quick commerce, brick-and-mortar stores, and exports.

On the upper band price, the total size of the issue will be at Rs 423 crore and the total market capitalisation of RK Swamy Limited is at Rs 1,450 crore.

RK Swamy Limited to announce price band for upcoming IPO

Ahead of the IPO, the company raised Rs 187.22 crore through its anchor book on March 1. Nippon Life India was the largest institutional investor in the anchor book, picking Rs 50.03 crore worth of shares followed by Aditya Birla Sun Life Insurance Company, which bought Rs 20 crore worth of shares.

The company is the first integrated marketing service group to go public in India.

Fortune’s new campaign directed by Piyush Pandey brings back fond memories of home-cooked meals

Adani Wilmar also joined hands with the iconic Mumbai Dabbawala Association for World Protein Day to distribute packs of Fortune Soya Chunks.

The campaign is crafted by Ogilvy India and directed by Piyush Pandey.

Ogilvy’s Shagun Agarwal and Chaitali Mane clinch victory at AAAI’s Young Lotus Contest

Rohit Ohri, global partner at FCB said, "“The AAAI Young Lotus Contest provides a platform for young minds to use their creativity to make our world a better place. This year, it's been encouraging to see the participants' enthusiasm to tackle one of the burning issues of our time – the need for clean air." (Image source: Facebook)

Under the theme “BREATH OF CHANGE: INNOVATING FOR CLEAN AIR IN INDIA,” contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability.

Tag: Advertising