Ad Agency – Page 8 – storyboard18

IPG Mediabrands India CEO Shashi Sinha is considered a pillar of the ad industry. Here’s why

Shashi Sinha is known for his active presence in various industry bodies, including as the current chairman of BARC, former president of the Ad Club, and former chairman of ABC and MRUC. His involvement in ASCI, and contributions to IRS editions and AAAI, are an indication of his passion for advertising.

Shashi Sinha, CEO of IPG Mediabrands India, will be conferred with the AAAI Lifetime Achievement Award 2023 on December 1. His colleagues Anamika Mehta, Hema Malik, Sanjeev Goyle, Amardeep Singh, Vaishali Verma and Aditi Mishra share memorable notes on their boss.

This advertising agency is serious about taking care of its people. Here’s how

Ad agencies don’t really have a reputation for maintaining work-life balance. A lot of industry folks see this as a welcome change. Riya Ahuja told us that a thoughtful strategy is required to nurture a people-oriented approach in advertising companies that have difficulty with work-life balance. (Representative Image: Jon Tyson via Unsplash)

Riya Ahuja, vice president – operations of Gurugram-based Marketing Moves, tells Storyboard18 why the agency gave its employees a day off to recover from Team India’s loss at the ICC Men’s Cricket World Cup, and more.

Indian adlanders have mixed feelings about in-house ad agencies. Here’s why

Success stories of in-house ad agencies of brands keep floating around every now and then. Last year, when ed-tech company Byjus' in-house creative agency won a Silver Entertainment Lion at Cannes for its ‘Master’ Ji campaign, it created a lot of positive chatter mainly because it delivered quality work. Restaurant aggregator and food delivery app Zomato, that's known for its moment marketing campaigns, produces most of its work in-house. Its competitor Swiggy has a similar model. (Representational Image: No Revisions via Unsplash)

While one school of thought thinks such agencies help in creative stimulus, others believe it’s just a fancy wrapper to make marketing teams look uber-cool.

Crayons Advertising reports Rs 93.62 crore revenue in H1FY24

Print continues to be a stronghold for education advertisers, with a 32% increase in ad spending in 2024 compared to 2022. The North Zone dominated print advertising with a 50% share, followed by the South Zone at 19%. (Representative Image: Wance Paleri via Unsplash)

The company expects to launch its creative studio by the end of this financial year, aiming to create additional inventory and brand integration opportunities.

Opportunities in India are much greater than in many other markets: Wavemaker’s Global CEO Toby Jenner

Global CEO Toby Jenner Jenner calls India a growth market. “We see the economy growing in double digits, we see our industry growing in excess of that,” he adds.

Storyboard18 spoke to Jenner and APAC leader Sindhuja Rai on the sixth anniversary of Wavemaker and the way forward.

Meesho to close its media review soon: Sources

In June 2023, Meesho underwent a complete brand makeover. The company launched a refreshed logo and new sonic branding.

GroupM’s Mindshare is the incumbent agency.

Fine dining, fast food, and live counters. What’s that got to do with the state of advertising?

"The world had changed so much from the days of the leisurely old diners. Meanwhile customers would often complain while eating at fast-food joints ‘I still remember those amazing meals I used to have at those diners,’ " writes Jitender Dabas while comparing old diners to large networked agencies. (Representative Image: Tim Mossholder via Unsplash)

An analogy between the restaurant and Indian agency businesses that’s alarming and thought provoking at the same time.

Wunderman Thompson no more: WPP merges agency with VMLY&R

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

Jon Cook becomes VML Global CEO and Mel Edwards VML global president.

Publicis Groupe’s Q3 organic revenue up 5.3 percent

Earlier this month, Sadoun announced the company's return-to-office plan, which will be effective from January, 1, 2024. As per the new mandate, the network's employees are expected to work in the office three days a week and be present every Monday. (Image: Publicis Groupe via YouTube)

Publicis Groupe chairman and CEO Arthur Sadoun focuses on the company’s return to office mandate and AI plans.

Piyush Pandey brought Indian middleclass soul to Indian advertising: Madhukar Sabnavis

"He pushed us to see the world as a standard and not just be content with being the best in India. But for me and others who worked closely with him, he taught us that while research is important, we must never forget we ourselves are consumers and people, and our experiences and observations also matter," Madhukar Sabnavis on Piyush Pandey.

Madhukar Sabnavis, former vice chairman and director, client relations, Ogilvy, talks about Piyush Pandey’s influence on Indian advertising.