Pooja Jain has extensively worked across some of the iconic consumer packaged goods (CPG) brands like Maggi, Nescafe, ENO, Iodex, and Otrivin. She started her career as a management trainee at Zenith Media on one of the Nestle brands and now after five years later, she is back with the team as a category lead for Nestle’s beverage portfolio and their D2C business. Jain is an associate director at Zenith Media. Some of the campaigns which she was a part of have won multiple awards.
She has strived to explore and experiment with new-age technology & solutions that can best fit the brand’s challenges. This has led to award-winning campaigns as well as successful brand results such as Eno makes StayingAtHomeEasy campaign which during the second wave of lockdown picked up on audience’s search insights and built a communication strategy that made Eno relevant in their everyday life. This campaign went on to win DRUMS APAC for best use of data for creativity which put the campaign on the global map.
Jain has also strategized multiple campaigns where results have led to business impact and industry-first innovation with major partners like Google & Meta focusing on India’s Heartland. She is now overseeing the brands like Nescafe, Nestea & growth of Nestle’s D2C site – Mynestle.in where she plans to bring the same enthusiasm to support business growth.
Her leadership, account management skills & detail-oriented approach have resulted in successful growth of business & made digital much more impactful for traditional media oriented CPG brands. She was also honored by her agency with the iMotivate Zenith High Flyer awards for her contributions.
Jain’s colleague Aldrin Pais is also an associate director at Zenith Media. Pais is an accomplished digital media professional with over 10 years of work experience. In his career, so far, he has consistently demonstrated an unwavering commitment to excellence. He is an innovative thinker. who has a passion for driving measurable results for clients in the FMCG, OTT, telecom, and real estate categories.
Pais has been leading a team of four planners as the digital client lead for key clients. He is delivering full funnel planning and precise measurement across paid, earned, and owned media. He has been working with brands including Mamaearth, BBlunt, DermaCo & Aqualogica. His ability to identify growth opportunities and navigate complex market dynamics has been instrumental in Mamaearth’s business growth.
His creative approach in the campaigns have increased brand visibility and facilitated substantial business growth, setting new standards in the industry. His strategic insights and data-driven approach have consistently delivered impressive outcomes for clients. By integrating AI and smart commerce strategies, he has elevated brand performance and customer engagement, staying ahead of the digital media curve.
Beyond his managerial responsibilities, Pais has shown leadership skills, inspiring and motivating his team. His commitment to their professional growth through upskilling sessions and training has resulted in a highly motivated and efficient team.
About YoungGuns
Storyboard18 is bullish on India’s creative industry and the talent putting it on the map. To kick off our campaign to fuel the industry further, we’ve launched YoungGuns, an initiative to celebrate new ideas, bright talent, fearless creativity and an exciting future. It’s critical to recognize, celebrate, encourage and support young, brave and bold brand makers if we want to propel the industry forward. YoungGuns is an annual recognition program that puts creativity and talent back in the spotlight.
Here’s how we did it
Storyboard18’s YoungGuns is a celebration of talent – future-ready young professionals in advertising and marketing who are driving businesses and brands forward and bringing glory to India globally. YoungGuns – Class of 2023 was put together by our editorial teams through a selection process based on work/campaigns that have won global, Indian and regional awards in the past two years, giving India even greater creative clout the world over and setting a benchmark for the industry.
Read More: Who are the Storyboard18 YoungGuns? Find out