ShareChat’s chief commercial officer Ajit Varghese steps down

He would also be looking at developing the long-term vision and defining the strategic direction of the sales organization in his new role, said an official statement from the television network. Varghese would be reporting to K Madhavan, president and country manager, Disney Star

Prior to this, Ajit Varghese was the global president of WPP-owned media agency Wavemaker.

Digital ad spending in India to touch $21Bn by 2028: Redseer report

Global slowdown due to increasing interest rates, energy crisis etc. has led to new-age companies focusing on profitability and controlling their spending on ad and hence slower growth is expected in FY23.Under the current economic headwinds, the ad market is estimated to grow by 6percent -8percent in FY23. One can’t ignore the fact that of $ 15 Bn spent on advertising in FY22, 53percent went into digital advertisements indicating a growth nested within the overall downturn. (Representational image by Code Ninja via Unsplash)

The report estimates that digital ad spend in India to become 2.5X in next five years to USD 21 Bn, growing at CAGR of 19-21 percent.

Media Mavens: ​Embracing advertising in a privacy-first world will become critical, says OMD India’s Anisha Iyer

Media agencies have predominantly held a niche status in the advertising world and have always placed a greater emphasis on the true value of meritocracy in hiring and honing individuals who bring their spark of brilliance to the table. Over time, playing to these strengths has seen some of the best minds emerge in the ecosystem.

Anisha Iyer, CEO of OMD India on changing ways of doing business at media agencies are more than just talent agents.

Giving legacy personal care brand Medimix a modern makeover

The Indian beauty and personal care (BPC) market is the 8th largest in the world with a total value of $15 Bn and is growing at ~10 percent, as reported by Euromonitor International. Natural ingredients and ayurveda has emerged as a strong trend with global companies such as L'Oréal are also joining the bandwagon and launching herbal products. This is also because consumers are more aware and conscious about ingredients.

How Medimix shed its medical product image to appeal to newer generations of consumers.

The Great Indian Ad Battle: Unheard stories of Perfetti Van Melle-owned brand Happydent’s Palace commercial

The Happydent Palace commercial was chosen as one of the top 20 ads of the 21st century by the international Gunn report. Image Credit: Illustrations by Animagic India’s Chetan Sharma.

Perfetti Van Melle India’s Rajesh Ramakrishnan, McCann Worldgroup India’s Prasoon Joshi, and Equinox Films’ Ram Madhvani get nostalgic.

ShareChat report: Hindi speaking audience favours Romance and Relationship over other content genres

ShareChat, a leading homegrown, multilingual social media platform, revisited the consumption patterns of the Hindi-speaking audience in 2022, with a special focus on regional viewership trends, popular genres, and the overall sentiment. ShareChat unearthed interesting findings.

Thousands of users choose Hindi as their preferred language with 43.6 percent of the Indian population using Hindi for daily communication.

Clutter Breakers: Cadbury Dairy Milk and Ogilvy India develop algorithm to deliver happiness

Cadbury Dairy Milk along with Ogilvy have created a new social media algorithm that automatically filters and finds videos with happy hashtags that have low views counts and likes. These videos are then available to see on Cadbury's Instagram handle under a special section.

Cadbury Dairy Milk along with Ogilvy India have created an algorithm that boosts videos with happy hashtags that have low views counts and likes.

GroupM promotes Navin Khemka, Sonali Malaviya for new roles at EssenceMediacom South Asia

Navin Khemka will report to Prasanth Kumar, CEO – GroupM South Asia and Rupert McPetrie, CEO – EssenceMediacom APAC. Sonali Malaviya will report into Khemka.

Khemka and Malaviya will work together to bring additional specialisations such as e-commerce, addressable content, and digital OOH, to the agency’s offerings, along with other responsibilities.