Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom, talks on gender gap and the changing media agency business.
Wingreens’ Pawan Sarda joins House of Abhinandan Lodha as chief growth officer
Pawan Sarda was Wingreen’s group CMO and helped grow the D2C brand as it expanded and acquired other companies.
Pizza Hut India appoints Aanandita Datta as Chief Marketing Officer
The company said that Datta will oversee all aspects of marketing and branding, with the core objective of transforming Pizza Hut into a ‘Younger and Everyday’ brand.
Omnicom Media Group’s Hearts & Science bags Jaguar Land Rover’s global media mandate
Omnicom Media Group’s responsibilities include repositioning Jaguar Land Rover as an all-electric vehicle manufacturer, where the brand aims to make the transition from 2025.
22feet Tribal Worldwide picks up Flipkart’s digital biz
The agency will help the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH and mobile phone categories.
Google unveils ChatGPT rival Bard, AI search plans in battle with Microsoft
The ascent of ChatGPT, a chatbot from Microsoft-backed OpenAI that could disrupt how consumers search for information, has been one of the biggest challenges to Google in recent memory.
Ogilvy bags Eveready India’s creative duties
Ogilvy’s Mumbai and Kolkata offices will handle the account.
Pathaan’s marketing strategy decoded: Building on fan curiosity and SRK’s brands value
Experts say this ‘less is more’ approach is a one film wonder and cannot be replicated in any other upcoming releases.
Edelweiss General Insurance rebrands as Zuno General Insurance
Edelweiss General Insurance anounced its new identity as Zuno General Insurance Limited (Zuno GI), a new age digital insurer.
Maggi’s two-minute strategy and how convenience and comfort combined
Nestle-owned Maggi Noodles’ success in capturing the Indian imagination and taste has taken years.