Media Mavens: More accountability is expected from business partners today, Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom

"My style of leadership is extremely adaptive. I believe in situational leadership, adapt to the situation, to people, to teams and to the need of the hour. It could be anywhere from delegation, to being participative and sometimes even telling people what to do. What's key to me is to be flexible, and adjust to the requirements of the team in the moment that we are." - Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom

Sonali Malaviya, chief strategy and transformation officer, EssenceMediacom, talks on gender gap and the changing media agency business.

Pizza Hut India appoints Aanandita Datta as Chief Marketing Officer

With close to 17 years of experience, Datta was previously designated as global brand director, Unilever, based out of the Netherlands. She has previously worked with consumer goods firms, managing brands such as Lipton, Kissan, Taaza at Unilever alongwith corporate brand Unilever, Horlicks and Sensodyne at GlaxoSmithKline Consumer Healthcare and Whirlpool Refrigerators. (Image source: LinkedIn)

The company said that Datta will oversee all aspects of marketing and branding, with the core objective of transforming Pizza Hut into a ‘Younger and Everyday’ brand.

Omnicom Media Group’s Hearts & Science bags Jaguar Land Rover’s global media mandate

The report highlights that the win covers 25 markets, which include the UK, US, China, Japan, Australia and large swathes of EMEA, LATAM and the Asia-Pacific region. Omnicom Media Group was able to race ahead of Dentsu, Mindshare, Havas Media Group and Jellyfish with an estimated global media billings of £250m. (Representative Image: Zakaria Zayane via Unsplash)

Omnicom Media Group’s responsibilities include repositioning Jaguar Land Rover as an all-electric vehicle manufacturer, where the brand aims to make the transition from 2025.

22feet Tribal Worldwide picks up Flipkart’s digital biz

Given the new opportunities for e-commerce to unlock its full potential, 22feet Tribal Worldwide will focus on strengthening Flipkart’s relationship with its strong customer base of 250+ mn shoppers. (Image source: Still from an ad)

The agency will help the brand drive business growth through creativity, with an increased focus on strengthening Flipkart’s fashion, BGMH and mobile phone categories.

Google unveils ChatGPT rival Bard, AI search plans in battle with Microsoft

An Adalytics research suggests that billions of digital ad dollars may have been spent on small, muted, out-stream, auto-playing, or interstitial video ad units running on independent websites and mobile apps, instead of the intended TrueView format. (Representative Image: Mitchell Luo via Unsplash)

The ascent of ChatGPT, a chatbot from Microsoft-backed OpenAI that could disrupt how consumers search for information, has been one of the biggest challenges to Google in recent memory.

Ogilvy bags Eveready India’s creative duties

Eveready is a household name playing an integral part in everyday lives of millions of Indians. Further, it endeavours to improve quality of life through cutting-edge, and portable energy solutions. (Image source: Still from an Eveready ad)

Ogilvy’s Mumbai and Kolkata offices will handle the account.

Pathaan’s marketing strategy decoded: Building on fan curiosity and SRK’s brands value

What Pathaan did for Yash Raj Films (YRF) was that it saved them a huge marketing cost. The four-year wait added to SRK’s overall brand value was a sure shot crowd puller that YRF knew wouldn’t fail. Marketing Pathaan was an experiment that had very little chance of failure. It started subtly, but started a long time back.

Experts say this ‘less is more’ approach is a one film wonder and cannot be replicated in any other upcoming releases.

Edelweiss General Insurance rebrands as Zuno General Insurance

Along with the new identity, the company has launched a consumer study titled ‘Usage Based Insurance: Decoding Awareness, Perception and Behaviour’. The study was done to understand Millennial and GenZ’s awareness, understanding and consideration for usage-based insurance (UBI) in India. (Representative Image: Martin Sanchez via Unsplash)

Edelweiss General Insurance anounced its new identity as Zuno General Insurance Limited (Zuno GI), a new age digital insurer.

Maggi’s two-minute strategy and how convenience and comfort combined

Readymade options like biscuits and chips did exist but were not filling or healthy. Home-made fresh hot snacks were time-consuming. Fresh snacks from outside were again expensive and could be unhealthy. This was an area where Maggi could be placed as an alternative evening snack which was tasty, easy to make, filling and hot. (Stills from the ad)

Nestle-owned Maggi Noodles’ success in capturing the Indian imagination and taste has taken years.